Mari Juntunen

952 total citations
32 papers, 675 citations indexed

About

Mari Juntunen is a scholar working on Marketing, Strategy and Management and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Mari Juntunen has authored 32 papers receiving a total of 675 indexed citations (citations by other indexed papers that have themselves been cited), including 16 papers in Marketing, 12 papers in Strategy and Management and 12 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Mari Juntunen's work include Consumer Behavior in Brand Consumption and Identification (9 papers), Customer Service Quality and Loyalty (8 papers) and Outsourcing and Supply Chain Management (7 papers). Mari Juntunen is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (9 papers), Customer Service Quality and Loyalty (8 papers) and Outsourcing and Supply Chain Management (7 papers). Mari Juntunen collaborates with scholars based in Finland, United Kingdom and France. Mari Juntunen's co-authors include Waqar Nadeem, Nick Hajli, Jouni Juntunen, Farid Shirazi, Jari Juga, Mina Tajvidi, Elvira Ismagilova, Eeva-Liisa Oikarinen, Saila Saraniemi and Jaana Tähtinen and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and Technological Forecasting and Social Change.

In The Last Decade

Mari Juntunen

30 papers receiving 624 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Mari Juntunen Finland	12	387	361	198	154	122	32	675
Seunghyun Kim United States	13	261 0.7×	276 0.8×	250 1.3×	81 0.5×	80 0.7×	32	645
Tobias Kraemer Germany	10	233 0.6×	241 0.7×	194 1.0×	136 0.9×	156 1.3×	19	649
Severina Cartwright United Kingdom	6	252 0.7×	299 0.8×	123 0.6×	124 0.8×	159 1.3×	8	666
Liana Victorino United States	12	395 1.0×	327 0.9×	335 1.7×	174 1.1×	105 0.9×	17	779
Norazlyn Kamal Basha Malaysia	14	323 0.8×	349 1.0×	103 0.5×	84 0.5×	152 1.2×	45	666
Arto Lindblom Finland	16	274 0.7×	284 0.8×	175 0.9×	172 1.1×	51 0.4×	39	722
Timo Rintamäki Finland	12	635 1.6×	330 0.9×	415 2.1×	125 0.8×	177 1.5×	17	933
Christian Nedu Osakwe South Africa	13	218 0.6×	176 0.5×	120 0.6×	102 0.7×	122 1.0×	34	500
Jeonghye Choi South Korea	16	473 1.2×	418 1.2×	131 0.7×	102 0.7×	176 1.4×	59	781
Hung-Chang Chiu Taiwan	11	614 1.6×	410 1.1×	435 2.2×	144 0.9×	351 2.9×	20	992

Countries citing papers authored by Mari Juntunen

Since Specialization

Citations

This map shows the geographic impact of Mari Juntunen's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Mari Juntunen with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Mari Juntunen more than expected).

Fields of papers citing papers by Mari Juntunen

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Mari Juntunen. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Mari Juntunen. The network helps show where Mari Juntunen may publish in the future.

Co-authorship network of co-authors of Mari Juntunen

This figure shows the co-authorship network connecting the top 25 collaborators of Mari Juntunen. A scholar is included among the top collaborators of Mari Juntunen based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Mari Juntunen. Mari Juntunen is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Juntunen, Mari, et al.. (2025). Saying the same things differently: fighting health crises through social marketing pandemic communication strategies. Journal of Social Marketing. 15(4). 447–468.

Ryan, Annmarie, et al.. (2025). Learning to learn differently: Studio-based education for responsible management. The International Journal of Management Education. 23(3). 101177–101177. 1 indexed citations

Juntunen, Mari. (2024). Conceptualising SME brand co‐creation. International Journal of Management Reviews. 27(2). 261–282. 1 indexed citations

Juntunen, Mari, et al.. (2023). The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio. Journal of Product & Brand Management. 32(7). 1139–1153. 1 indexed citations

Juntunen, Jouni, et al.. (2021). Latent classes of accounting outsourcing firms. Journal of Global Operations and Strategic Sourcing. 15(1). 115–141. 6 indexed citations

Nadeem, Waqar, Mari Juntunen, Farid Shirazi, & Nick Hajli. (2019). Consumers’ value co-creation in sharing economy: The role of social support, consumers’ ethical perceptions and relationship quality. Technological Forecasting and Social Change. 151. 119786–119786. 180 indexed citations

Juntunen, Mari, et al.. (2019). A narrative literature review process for an academic business research thesis. Studies in Higher Education. 46(2). 330–342. 47 indexed citations

Nadeem, Waqar, Mari Juntunen, Nick Hajli, & Mina Tajvidi. (2019). The Role of Ethical Perceptions in Consumers’ Participation and Value Co-creation on Sharing Economy Platforms. Journal of Business Ethics. 169(3). 421–441. 104 indexed citations

Juntunen, Jouni, et al.. (2017). Outsourcing strategies in the security sector. 6(4). 297–297.

10.

Nadeem, Waqar, Mari Juntunen, & Jouni Juntunen. (2016). Consumer segments in social commerce: A latent class approach. Journal of Consumer Behaviour. 16(3). 279–292. 26 indexed citations

11.

Juntunen, Jouni, Mari Juntunen, & Jari Juga. (2014). Latent classes of service quality, logistics costs and loyalty. International Journal of Logistics Research and Applications. 18(5). 442–458. 8 indexed citations

12.

Juntunen, Mari. (2014). Interpretative narrative process research approach to corporate renaming. Qualitative Market Research An International Journal. 17(2). 112–127. 11 indexed citations

13.

Juntunen, Mari, et al.. (2012). Recruits’ Corporate Brand Co-creation Experiences of the Finnish Military Forces. Corporate Reputation Review. 15(2). 88–104. 4 indexed citations

14.

Juntunen, Jouni, et al.. (2012). Outsourcing strategies of the security sector through acquisition procedures. International Journal of Physical Distribution & Logistics Management. 42(10). 931–947. 5 indexed citations

15.

Juntunen, Jouni, et al.. (2011). A Case Study on the Role of the Finnish Defence Forces in the Transport Sector. 2(1). 34–43. 3 indexed citations

16.

Juntunen, Mari. (2011). Corporate rebranding processes in small companies : a multiple case study from the B2B software industry. 5 indexed citations

17.

Alakangas, Eija, et al.. (2011). Energiaturpeen tuotantotekniikka: Koulutusaineisto. Theseus (Ammattikorkeakoulujen). 1 indexed citations

18.

Juntunen, Mari, Jouni Juntunen, & Jari Juga. (2010). Corporate brand equity and loyalty in B2B markets: A study among logistics service purchasers. Journal of Brand Management. 18(4-5). 300–311. 50 indexed citations

19.

Juntunen, Jouni, et al.. (2010). Degree of standardisation, agility and supply chain performance. International Journal of Services and Standards. 6(2). 112–112. 2 indexed citations

20.

Juntunen, Jouni & Mari Juntunen. (2010). External economies and confidence: a way to reduce logistics costs. International Journal of Logistics Research and Applications. 13(5). 329–337. 7 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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