Marcus Schögel
Impact in
- Marketing top 10%
- Consumer Retail Behavior Studies
- Consumer Market Behavior and Pricing
- Consumer Behavior in Brand Consumption and Identification
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- Digital Innovation in Industries
Papers in
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- Corporate Governance and Management 17
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- Digital Innovation in Industries 17
- Co-authors
- Dennis Herhausen (6 shared papers)Torsten Tomczak (7 shared papers)Achim Sauer (2 shared papers)Susan Fournier (1 shared paper)Christian Belz (3 shared papers)Daniel Wentzel (3 shared papers)Beat Schmid (1 shared paper)Sven Reinecke (2 shared papers)
- Journals
- Management Review Quarterly (1 paper)Journal of Retailing and Consumer Services (1 paper)Management Decision (1 paper)Deutscher Universitätsverlag eBooks (1 paper)Alexandria (UniSG) (University of St.Gallen) (20 papers)
- Partner nations
- SwitzerlandGermany
In The Last Decade
Marcus Schögel
22 papers receiving 68 citations
Peers
Comparison fields: 5 of 32
- Marketing 52
- Management of Technology and Innovation 18
- Strategy and Management 38
- Organizational Behavior and Human Resource Management 24
- Information Systems and Management 13
Countries citing papers authored by Marcus Schögel
This map shows the geographic impact of Marcus Schögel's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Marcus Schögel with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Marcus Schögel more than expected).
Fields of papers citing papers by Marcus Schögel
This network shows the impact of papers produced by Marcus Schögel. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Marcus Schögel. The network helps show where Marcus Schögel may publish in the future.
Co-authors
The 10 scholars most cited alongside Marcus Schögel, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 34 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2021 | 13 | |
| 2 | 2012 | 11 | |
| 3 | 2013 | 10 | |
| 4 | 1997 | 9 | |
| 5 | The Paradox of Brand Community Management | 2005 | 9 |
| 6 | Cashierless Stores – the New Way to the Customer? | 2020 | 6 |
| 7 | Multi-Channel Marketing - Die Königsdisziplin im CRM? | 2002 | 6 |
| 8 | 2007 | 4 | |
| 9 | Kooperative Leistungssysteme: Eigenschaften, Herausforderungen und Lösungsansätze | 1999 | 4 |
| 10 | Multichannel Marketing - Fokus auf Kunden und Kanäle | 2002 | 3 |
| 11 | 2012 | 2 | |
| 12 | The Coordination of Multichannel Marketing Systems in the High-Tech Industry | 2006 | 2 |
| 13 | 2009 | 1 | |
| 14 | 2012 | 1 | |
| 15 | 2013 | 1 | |
| 16 | Electronic Commerce and Marketing | 2000 | 1 |
| 17 | 2006 | 1 | |
| 18 | Interaktives Marketing und neue Medien - Kunden und Communities treiben die Inhalte | 2009 | 1 |
| 19 | 2006 | 1 | |
| 20 | Communities - Chancen und Gefahren für die marktorientierte Unternehmensführung | 2005 | 1 |
About Marcus Schögel
Marcus Schögel is a scholar working on Strategy and Management, Management of Technology and Innovation, Marketing, Organizational Behavior and Human Resource Management and Management Information Systems, having authored 34 papers that have together received 95 indexed citations. Recurring topics across this work include Digital Innovation in Industries (17 papers), Corporate Governance and Management (17 papers), Customer Service Quality and Loyalty (7 papers), Marketing and Advertising Strategies (4 papers), Consumer Retail Behavior Studies (2 papers), Digital Marketing and Social Media (2 papers), Technology Adoption and User Behaviour (2 papers) and Big Data and Business Intelligence (1 paper). The work is most often cited by research in Marketing (52 citations), Management of Technology and Innovation (18 citations), Strategy and Management (38 citations), Organizational Behavior and Human Resource Management (24 citations) and Information Systems and Management (13 citations). Marcus Schögel has collaborated with scholars based in Switzerland and Germany. Frequent co-authors include Dennis Herhausen, Torsten Tomczak, Achim Sauer, Susan Fournier, Christian Belz, Daniel Wentzel, Beat Schmid, Sven Reinecke, Christian Schmitz and Markus Weber. Their work appears in journals such as Management Review Quarterly, Journal of Retailing and Consumer Services, Management Decision, Deutscher Universitätsverlag eBooks and Alexandria (UniSG) (University of St.Gallen).
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.