Marcus Schögel

601 total citations
34 papers, 93 citations indexed

About

Marcus Schögel is a scholar working on Strategy and Management, Management of Technology and Innovation and Marketing. According to data from OpenAlex, Marcus Schögel has authored 34 papers receiving a total of 93 indexed citations (citations by other indexed papers that have themselves been cited), including 20 papers in Strategy and Management, 18 papers in Management of Technology and Innovation and 9 papers in Marketing. Recurrent topics in Marcus Schögel's work include Corporate Governance and Management (17 papers), Digital Innovation in Industries (17 papers) and Customer Service Quality and Loyalty (7 papers). Marcus Schögel is often cited by papers focused on Corporate Governance and Management (17 papers), Digital Innovation in Industries (17 papers) and Customer Service Quality and Loyalty (7 papers). Marcus Schögel collaborates with scholars based in Switzerland and Germany. Marcus Schögel's co-authors include Dennis Herhausen, Torsten Tomczak, Achim Sauer, Susan Fournier, Christian Belz, Daniel Wentzel, Markus Weber, Beat Schmid, Christian Schmitz and Sven Reinecke and has published in prestigious journals such as Journal of Retailing and Consumer Services, Management Decision and Management Review Quarterly.

In The Last Decade

Marcus Schögel

22 papers receiving 66 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Marcus Schögel Switzerland	7	52	38	29	24	18	34	93
Paul Tasker United Kingdom	4	60 1.2×	28 0.7×	18 0.6×	27 1.1×	20 1.1×	9	85
Ritu Agarwal United States	4	46 0.9×	24 0.6×	30 1.0×	21 0.9×	4 0.2×	9	89
Gerrit Heinemann Germany	6	48 0.9×	30 0.8×	19 0.7×	9 0.4×	27 1.5×	34	83
Albrecht Söllner Germany	5	34 0.7×	53 1.4×	24 0.8×	49 2.0×	6 0.3×	11	114
P. Gaidarev United States	3	154 3.0×	32 0.8×	12 0.4×	28 1.2×	9 0.5×	4	187
Ludwig Berekoven Germany	5	31 0.6×	38 1.0×	13 0.4×	13 0.5×	18 1.0×	15	106
Peter Ellenrieder Germany	4	19 0.4×	31 0.8×	13 0.4×	10 0.4×	14 0.8×	9	86
Bernd Günter Germany	3	31 0.6×	53 1.4×	10 0.3×	40 1.7×	9 0.5×	6	92
Ulrich T. Lange Germany	4	15 0.3×	48 1.3×	20 0.7×	4 0.2×	13 0.7×	6	89
Heinz K. Stahl Austria	2	94 1.8×	25 0.7×	18 0.6×	83 3.5×	4 0.2×	6	118

Countries citing papers authored by Marcus Schögel

Since Specialization

Citations

This map shows the geographic impact of Marcus Schögel's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Marcus Schögel with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Marcus Schögel more than expected).

Fields of papers citing papers by Marcus Schögel

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Marcus Schögel. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Marcus Schögel. The network helps show where Marcus Schögel may publish in the future.

Co-authorship network of co-authors of Marcus Schögel

This figure shows the co-authorship network connecting the top 25 collaborators of Marcus Schögel. A scholar is included among the top collaborators of Marcus Schögel based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Marcus Schögel. Marcus Schögel is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Schögel, Marcus & Dennis Herhausen. (2013). Marketingrealisierung. Marketing Review St Gallen. 30(5). 1–1. 1 indexed citations

Herhausen, Dennis, et al.. (2013). Customer Centricity bei der Graubündner Kantonalbank — Kundenorientierung als Veränderungsprogramm. Marketing Review St Gallen. 30(5). 22–35.

Schögel, Marcus. (2012). Distributionsmanagement : Das Management der Absatzkanäle. Alexandria (UniSG) (University of St.Gallen). 1 indexed citations

Herhausen, Dennis, et al.. (2012). Steering customers to the online channel: The influence of personal relationships, learning investments, and attitude toward the firm. Journal of Retailing and Consumer Services. 19(3). 368–379. 10 indexed citations

Schögel, Marcus, et al.. (2011). Communication Shift – Chancen und Herausforderungen aus Marketingsicht. Marketing Review St Gallen. 28(5). 6–10.

Schögel, Marcus & Dennis Herhausen. (2011). Stolpersteine auf dem Weg zum kundenzentrierten Unternehmen. Alexandria (UniSG) (University of St.Gallen). 1 indexed citations

Herhausen, Dennis, et al.. (2009). The Impact of Steering Measures on Customer Channel Migration and Customer Satisfaction. Alexandria (UniSG) (University of St.Gallen). 82(Pt 4). 533–48. 1 indexed citations

Schögel, Marcus, et al.. (2009). Behavioral Targeting — Die richtigen Kunden in Kontakt mit dem Unternehmen bringen. Marketing Review St Gallen. 26(6). 24–30.

Schögel, Marcus, et al.. (2009). Customer Relationship Management Capability: Antecedents and its Impact on CRM Performance. Alexandria (UniSG) (University of St.Gallen). 1 indexed citations

10.

Schögel, Marcus. (2009). Interaktives Marketing und neue Medien - Kunden und Communities treiben die Inhalte. Alexandria (UniSG) (University of St.Gallen). 1 indexed citations

11.

Belz, Christian, Marcus Schögel, & Torsten Tomczak. (2007). Innovation Driven Marketing: Vom Trend zur innovativen Marketinglösung. Alexandria (UniSG) (University of St.Gallen). 4 indexed citations

12.

Schögel, Marcus, et al.. (2006). Wertorientierte kundensteuerung in mehrkanalsystemen. 23(4). 37–42. 1 indexed citations

13.

Schögel, Marcus, et al.. (2006). Success through differentiation in the high-tech industry. 23(4). 2–5. 1 indexed citations

14.

Tomczak, Torsten, Marcus Schögel, & Daniel Wentzel. (2006). The Coordination of Multichannel Marketing Systems in the High-Tech Industry. Alexandria (UniSG) (University of St.Gallen). 2 indexed citations

15.

Schögel, Marcus, Torsten Tomczak, & Daniel Wentzel. (2005). Communities - Chancen und Gefahren für die marktorientierte Unternehmensführung. Alexandria (UniSG) (University of St.Gallen). 22(3). 2–5. 1 indexed citations

16.

Fournier, Susan, et al.. (2005). The Paradox of Brand Community Management. Alexandria (UniSG) (University of St.Gallen). 9 indexed citations

17.

Schögel, Marcus & Achim Sauer. (2002). Multi-Channel Marketing - Die Königsdisziplin im CRM?. Alexandria (UniSG) (University of St.Gallen). 6 indexed citations

18.

Schögel, Marcus, et al.. (2002). Multichannel Marketing - Fokus auf Kunden und Kanäle. Alexandria (UniSG) (University of St.Gallen). 3 indexed citations

19.

Schögel, Marcus, et al.. (2000). Electronic Commerce and Marketing. 1 indexed citations

20.

Schögel, Marcus, et al.. (1999). A Typology of Business Models in Electronic Commerce for Marketing Consumer Goods. Alexandria (UniSG) (University of St.Gallen). 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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