C.M. Sashi

2.1k total citations · 1 hit paper
16 papers, 1.4k citations indexed

About

C.M. Sashi is a scholar working on Strategy and Management, Marketing and Sociology and Political Science. According to data from OpenAlex, C.M. Sashi has authored 16 papers receiving a total of 1.4k indexed citations (citations by other indexed papers that have themselves been cited), including 7 papers in Strategy and Management, 7 papers in Marketing and 6 papers in Sociology and Political Science. Recurrent topics in C.M. Sashi's work include Customer Service Quality and Loyalty (5 papers), Digital Marketing and Social Media (4 papers) and Consumer Market Behavior and Pricing (3 papers). C.M. Sashi is often cited by papers focused on Customer Service Quality and Loyalty (5 papers), Digital Marketing and Social Media (4 papers) and Consumer Market Behavior and Pricing (3 papers). C.M. Sashi collaborates with scholars based in United States and Germany. C.M. Sashi's co-authors include Anil Bilgihan, Louis W. Stern, Ajith Kumar and Omprakash K. Gupta and has published in prestigious journals such as Journal of Marketing Research, Journal of Business Research and Industrial Marketing Management.

In The Last Decade

C.M. Sashi

16 papers receiving 1.3k citations

Hit Papers

align trajectories sort by overperformance

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Customer engagement, buyer‐seller relationships, and social media

2012 909 citations C.M. Sashi Management Decision profile →

Author Peers

Peers are selected by citation overlap in the author's most active subfields. citations · hero ref

Author						Papers	Cites
C.M. Sashi	975	618	494	394	290	16	1.4k
Sergios Dimitriadis	932 1.0×	973 1.6×	821 1.7×	685 1.7×	257 0.9×	29	1.8k
Lara Lobschat	1.0k 1.0×	681 1.1×	329 0.7×	408 1.0×	166 0.6×	11	1.4k
Saila Saraniemi	774 0.8×	584 0.9×	319 0.6×	327 0.8×	205 0.7×	37	1.3k
Antoni Serra Cantallops	1.2k 1.3×	844 1.4×	595 1.2×	384 1.0×	194 0.7×	45	1.6k
Pui‐Lai To	594 0.6×	569 0.9×	257 0.5×	532 1.4×	141 0.5×	18	1.2k
Ying‐Hueih Chen	561 0.6×	351 0.6×	340 0.7×	470 1.2×	153 0.5×	18	1.0k
Salma Alguezaui	909 0.9×	481 0.8×	243 0.5×	321 0.8×	193 0.7×	15	1.3k
James “Mick” Andzulis	743 0.8×	288 0.5×	456 0.9×	486 1.2×	220 0.8×	10	1.2k
Madhavan Parthasarathy	546 0.6×	393 0.6×	469 0.9×	613 1.6×	191 0.7×	31	1.2k
Chatura Ranaweera	906 0.9×	1.1k 1.8×	1.2k 2.4×	597 1.5×	300 1.0×	35	2.0k

Countries citing papers authored by C.M. Sashi

Since Specialization

Citations

This map shows the geographic impact of C.M. Sashi's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by C.M. Sashi with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites C.M. Sashi more than expected).

Fields of papers citing papers by C.M. Sashi

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by C.M. Sashi. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by C.M. Sashi. The network helps show where C.M. Sashi may publish in the future.

Co-authorship network of co-authors of C.M. Sashi

This figure shows the co-authorship network connecting the top 25 collaborators of C.M. Sashi. A scholar is included among the top collaborators of C.M. Sashi based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with C.M. Sashi. C.M. Sashi is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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16 of 16 papers shown

Sashi, C.M., et al.. (2022). Franchise network relationships and word of mouth communication in social media networks. Industrial Marketing Management. 102. 153–163. 15 indexed citations

Sashi, C.M.. (2021). Digital communication, value co-creation and customer engagement in business networks: a conceptual matrix and propositions. European Journal of Marketing. 55(6). 1643–1663. 36 indexed citations

Sashi, C.M., et al.. (2019). Social media, customer engagement and advocacy. International Journal of Contemporary Hospitality Management. 31(3). 1247–1272. 108 indexed citations

Sashi, C.M., et al.. (2017). Communication, interactivity, and satisfaction in B2B relationships. Industrial Marketing Management. 68. 1–12. 91 indexed citations

Sashi, C.M.. (2012). Customer engagement, buyer‐seller relationships, and social media. Management Decision. 50(2). 253–272. 909 indexed citations breakdown →

Sashi, C.M.. (2011). The make-buy decision in marketing financial services for poverty alleviation. Journal of Financial Services Marketing. 15(4). 296–308. 10 indexed citations

Sashi, C.M.. (2004). The Division of Labor in Distribution and Industry Growth. Journal of Marketing Channels. 12(2). 53–81. 4 indexed citations

Sashi, C.M. & Omprakash K. Gupta. (2002). Business Cycles, Product Differentiation, and the Postponement / Speculation Distinction. Asia Pacific Management Review. 7(4). 513–535. 3 indexed citations

Sashi, C.M., et al.. (2002). The role of Internet auctions in the expansion of B2B markets. Industrial Marketing Management. 31(2). 103–110. 54 indexed citations

10.

Sashi, C.M., et al.. (2002). Franchising in global markets: towards a conceptual framework. International Marketing Review. 19(5). 499–524. 87 indexed citations

11.

Sashi, C.M., et al.. (2001). Market selection and procurement decisions in B2B markets. Management Decision. 39(3). 190–196. 8 indexed citations

12.

Sashi, C.M., et al.. (1997). International Market Segmentation. 1(2). 71–92. 2 indexed citations

13.

Sashi, C.M. & Louis W. Stern. (1995). Product differentiation and market performance in producer goods industries. Journal of Business Research. 33(2). 115–127. 37 indexed citations

14.

Sashi, C.M., et al.. (1994). Anatomy of a complex computer purchase. Industrial Marketing Management. 23(1). 17–27. 4 indexed citations

15.

Sashi, C.M., et al.. (1992). Do trade shows provide value?. Industrial Marketing Management. 21(3). 249–255. 41 indexed citations

16.

Kumar, Ajith & C.M. Sashi. (1989). Confirmatory Analysis of Aggregate Hierarchical Market Structures: Inferences from Brand-Switching Behavior. Journal of Marketing Research. 26(4). 444–453. 20 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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