Laura Munoz

499 total citations
19 papers, 298 citations indexed

About

Laura Munoz is a scholar working on Management of Technology and Innovation, Organizational Behavior and Human Resource Management and Information Systems and Management. According to data from OpenAlex, Laura Munoz has authored 19 papers receiving a total of 298 indexed citations (citations by other indexed papers that have themselves been cited), including 8 papers in Management of Technology and Innovation, 7 papers in Organizational Behavior and Human Resource Management and 6 papers in Information Systems and Management. Recurrent topics in Laura Munoz's work include Entrepreneurship Studies and Influences (5 papers), Ethics in Business and Education (4 papers) and Job Satisfaction and Organizational Behavior (3 papers). Laura Munoz is often cited by papers focused on Entrepreneurship Studies and Influences (5 papers), Ethics in Business and Education (4 papers) and Job Satisfaction and Organizational Behavior (3 papers). Laura Munoz collaborates with scholars based in United States, Cuba and France. Laura Munoz's co-authors include Richard J. Miller, Michael L. Mallin, Raj Agnihotri, Sonja Martin Poole, David Fleming, Eric G. Harris, Jesús Tanguma, Claude L. Simpson and Penny M. Simpson and has published in prestigious journals such as SHILAP Revista de lepidopterología, Journal of Marketing Management and Journal of Business and Industrial Marketing.

In The Last Decade

Laura Munoz

18 papers receiving 283 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Laura Munoz United States 6 104 103 93 64 58 19 298
Thi Viet Nga Ngo Vietnam 10 88 0.8× 81 0.8× 72 0.8× 98 1.5× 25 0.4× 19 367
Malek Alsoud Jordan 10 73 0.7× 100 1.0× 102 1.1× 85 1.3× 32 0.6× 23 285
Xiaogang Chen China 9 47 0.5× 152 1.5× 148 1.6× 58 0.9× 46 0.8× 26 321
Alamir N. Al-Alawi Egypt 7 97 0.9× 53 0.5× 69 0.7× 70 1.1× 39 0.7× 12 299
Shalini Nath Tripathi India 8 67 0.6× 54 0.5× 102 1.1× 84 1.3× 133 2.3× 21 374
Suzilawati Kamarudin Malaysia 10 35 0.3× 53 0.5× 77 0.8× 50 0.8× 49 0.8× 36 281
Elisa Konya-Baumbach Germany 5 109 1.0× 44 0.4× 152 1.6× 64 1.0× 27 0.5× 6 328
Deborah Colton United States 6 58 0.6× 67 0.7× 129 1.4× 102 1.6× 43 0.7× 8 303
Mei‐Lien Young Taiwan 6 67 0.6× 113 1.1× 126 1.4× 22 0.3× 27 0.5× 11 344
Alexis Mavrommatis Spain 10 114 1.1× 59 0.6× 176 1.9× 179 2.8× 66 1.1× 14 454

Countries citing papers authored by Laura Munoz

Since Specialization
Citations

This map shows the geographic impact of Laura Munoz's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Laura Munoz with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Laura Munoz more than expected).

Fields of papers citing papers by Laura Munoz

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Laura Munoz. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Laura Munoz. The network helps show where Laura Munoz may publish in the future.

Co-authorship network of co-authors of Laura Munoz

This figure shows the co-authorship network connecting the top 25 collaborators of Laura Munoz. A scholar is included among the top collaborators of Laura Munoz based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Laura Munoz. Laura Munoz is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

19 of 19 papers shown
1.
Munoz, Laura, et al.. (2024). Teaching academia and inspiring analytics educators. Journal of Marketing Analytics. 12(2). 111–112. 1 indexed citations
2.
Munoz, Laura, et al.. (2023). WHAT MATTERS TO STUDENTS? A SCARF-BASED MODEL OF EDUCATIONAL SERVICE RECOVERY. Marketing Education Review. 33(4). 320–340. 1 indexed citations
3.
Munoz, Laura, et al.. (2022). Does Empathy Matter? An Exploratory Study of Class-Transition Satisfaction in Unplanned Course Interruptions. Journal of Marketing Education. 44(2). 217–234. 5 indexed citations
4.
Miller, Richard J., Laura Munoz, & Michael L. Mallin. (2020). Acquaintances or friends? Exploring the effects of contracts, trust and ethical level on opportunism in manufacturer-distributor relationships. Journal of Business and Industrial Marketing. 36(1). 137–149. 10 indexed citations
5.
Munoz, Laura, et al.. (2019). Siri, Alexa, and other digital assistants: a study of customer satisfaction with artificial intelligence applications. Journal of Marketing Management. 35(15-16). 1401–1436. 183 indexed citations
6.
Agnihotri, Raj, et al.. (2018). The role of manager leadership style in salesperson implementation of sales strategy: a contingency perspective. Journal of Business and Industrial Marketing. 33(8). 1074–1086. 25 indexed citations
7.
Munoz, Laura & Michael L. Mallin. (2018). Unethical sales behavior neutralization: the impact of salesperson role variables and moderating effects of role relationship orientation. Journal of Business and Industrial Marketing. 34(1). 62–79. 19 indexed citations
8.
Miller, Richard J., et al.. (2016). COMPLEX START-UPS: A THEMATIC ANALYSIS INTO ENTREPRENEUR-OPPORTUNITY FIT CONCEPT. Journal of business & entrepreneurship. 28(1). 1. 1 indexed citations
9.
Munoz, Laura, Richard J. Miller, & Sonja Martin Poole. (2016). Who Are You Going After? A Practical Typology to Generate Engagement in Professional Student Organizations. Marketing Education Review. 26(2). 105–118. 2 indexed citations
10.
Munoz, Laura, et al.. (2015). REVISING THE ENTREPRENEUR OPPORTUNITY FITMODEL: ADRESSING THE MODERATING ROLE OFCULTURAL FIT AND PRIOR START-UP EXPERIENCE. Journal of business & entrepreneurship. 27(1). 11. 1 indexed citations
11.
Munoz, Laura, Richard J. Miller, & Sonja Martin Poole. (2015). Professional student organizations and experiential learning activities: What drives student intentions to participate?. Journal of Education for Business. 91(1). 45–51. 18 indexed citations
12.
Munoz, Laura, et al.. (2013). Two Peas in a Pod? Exploring the Market Orientation, Innovation, and Dynamism of Mexico and Turkey’s Entrepreneurial Culture. SSRN Electronic Journal. 4 indexed citations
13.
Mallin, Michael L. & Laura Munoz. (2013). An Exploratory Study of the Role of Neutralization on Ethical Intentions Among Salespeople. SSRN Electronic Journal. 23(2). 5 indexed citations
14.
Mallin, Michael L. & Laura Munoz. (2012). The Entrepreneurial Nature of Salespeople: How They Justify Unethical Behaviors. SSRN Electronic Journal. 4 indexed citations
15.
Munoz, Laura, et al.. (2012). Market Orientation, Innovation, and Dynamism from an Ownership and Gender Approach: Evidence from Mexico. SSRN Electronic Journal. 5 indexed citations
16.
Munoz, Laura, et al.. (2011). The Significance of Entrepreneur-Opportunity Fit in New Venture Creation. SSRN Electronic Journal. 1 indexed citations
17.
Munoz, Laura. (2010). Forced to Entrepreneurship: Modeling the Factors Behind Necessity Entrepreneurship. SSRN Electronic Journal. 12 indexed citations
18.
Tanguma, Jesús, Laura Munoz, & Claude L. Simpson. (2009). Shopping and Bargaining in Mexico: The Role of Women. SSRN Electronic Journal.
19.
Simpson, Penny M., Jesús Tanguma, & Laura Munoz. (2006). Training Students to Gather Data: The Student Perspective. SHILAP Revista de lepidopterología. 8(1). 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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2026