Ai‐Fen Lim
Impact in
- Marketing top 10%
- Consumer Behavior in Brand Consumption and Identification
- Environmental Sustainability in Business
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- Technology Adoption and User Behaviour
Papers in
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- Supply Chain Resilience and Risk Management 5
- Sustainable Supply Chain Management 3
- Corporate Social Responsibility Reporting 3
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- Quality and Supply Management 5
- Co-authors
- Keng‐Boon Ooi (7 shared papers)Voon‐Hsien Lee (7 shared papers)Garry Wei‐Han Tan (4 shared papers)Pik Yin Foo (5 shared papers)Jun-Jie Hew (1 shared paper)Lai-Ying Leong (1 shared paper)Yogesh K. Dwivedi (1 shared paper)Tat‐Huei Cham (1 shared paper)
In The Last Decade
Ai‐Fen Lim
19 papers receiving 262 citations
Ai‐Fen Lim's Hit Papers
Peers
Comparison fields: 5 of 47
- Marketing 93
- Information Systems and Management 69
- Management Information Systems 62
- Strategy and Management 88
- Sociology and Political Science 123
Countries citing papers authored by Ai‐Fen Lim
This map shows the geographic impact of Ai‐Fen Lim's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Ai‐Fen Lim with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Ai‐Fen Lim more than expected).
Fields of papers citing papers by Ai‐Fen Lim
This network shows the impact of papers produced by Ai‐Fen Lim. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Ai‐Fen Lim. The network helps show where Ai‐Fen Lim may publish in the future.
Co-authors
The 22 scholars most cited alongside Ai‐Fen Lim, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 23 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Social media influencers: An effective marketing approach? Hit paper breakdown → | 2023 | 119 |
| 2 | 2021 | 66 | |
| 3 | 2024 | 16 | |
| 4 | 2022 | 16 | |
| 5 | 2022 | 13 | |
| 6 | 2025 | 9 | |
| 7 | 2023 | 9 | |
| 8 | 2025 | 7 | |
| 9 | 2019 | 7 | |
| 10 | 2025 | 6 | |
| 11 | 2019 | 3 | |
| 12 | 2021 | 2 | |
| 13 | 2024 | 2 | |
| 14 | 2024 | 1 | |
| 15 | 2025 | 1 | |
| 16 | 2025 | 1 | |
| 17 | 2025 | 1 | |
| 18 | 2025 | 1 | |
| 19 | 2020 | 1 | |
| 20 | 2026 | 0 |
About Ai‐Fen Lim
Ai‐Fen Lim is a scholar working on Strategy and Management, Management Information Systems, Marketing, Communication and Sociology and Political Science, having authored 23 papers that have together received 281 indexed citations. Recurring topics across this work include Quality and Supply Management (5 papers), Supply Chain Resilience and Risk Management (5 papers), Environmental Sustainability in Business (4 papers), Sustainable Supply Chain Management (3 papers), Corporate Social Responsibility Reporting (3 papers), Digital Marketing and Social Media (3 papers), Technology Adoption and User Behaviour (3 papers) and Knowledge Management and Sharing (2 papers). The work is most often cited by research in Marketing (93 citations), Information Systems and Management (69 citations), Management Information Systems (62 citations), Strategy and Management (88 citations) and Sociology and Political Science (123 citations). Ai‐Fen Lim has collaborated with scholars based in Malaysia, China and India. Frequent co-authors include Keng‐Boon Ooi, Voon‐Hsien Lee, Garry Wei‐Han Tan, Pik Yin Foo, Jun-Jie Hew, Lai-Ying Leong, Yogesh K. Dwivedi, Tat‐Huei Cham, Mohammad Abdallah Ali Alryalat and Amrik S. Sohal. Their work appears in journals such as International Journal of Innovation and Learning, Industrial Management & Data Systems, Supply Chain Management An International Journal, Management Decision and Journal of Enterprise Information Management.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.