Ai‐Fen Lim

411 total citations · 1 hit paper
21 papers, 256 citations indexed

About

Ai‐Fen Lim is a scholar working on Strategy and Management, Management Information Systems and Marketing. According to data from OpenAlex, Ai‐Fen Lim has authored 21 papers receiving a total of 256 indexed citations (citations by other indexed papers that have themselves been cited), including 11 papers in Strategy and Management, 5 papers in Management Information Systems and 5 papers in Marketing. Recurrent topics in Ai‐Fen Lim's work include Supply Chain Resilience and Risk Management (5 papers), Quality and Supply Management (5 papers) and Environmental Sustainability in Business (4 papers). Ai‐Fen Lim is often cited by papers focused on Supply Chain Resilience and Risk Management (5 papers), Quality and Supply Management (5 papers) and Environmental Sustainability in Business (4 papers). Ai‐Fen Lim collaborates with scholars based in Malaysia, China and Taiwan. Ai‐Fen Lim's co-authors include Keng‐Boon Ooi, Garry Wei‐Han Tan, Voon‐Hsien Lee, Pik Yin Foo, Lai-Ying Leong, Jun-Jie Hew, Mohammad Abdallah Ali Alryalat, Tat‐Huei Cham, Yogesh K. Dwivedi and Gao Cong and has published in prestigious journals such as Journal of Business Research, Supply Chain Management An International Journal and Journal of Knowledge Management.

In The Last Decade

Ai‐Fen Lim

16 papers receiving 237 citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Social media influencers: An effective marketing approach?

2023 108 citations Keng‐Boon Ooi, Voon‐Hsien Lee et al. Journal of Business Research profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Ai‐Fen Lim Malaysia	7	117	87	85	68	62	21	256
Shalini Singh India	9	63 0.5×	70 0.8×	40 0.5×	33 0.5×	37 0.6×	40	231
Aqueeb Sohail Shaik India	9	39 0.3×	53 0.6×	88 1.0×	48 0.7×	38 0.6×	16	253
Marc Bidan France	9	86 0.7×	38 0.4×	59 0.7×	33 0.5×	76 1.2×	38	265
Aruna Polisetty India	9	113 1.0×	101 1.2×	30 0.4×	80 1.2×	30 0.5×	24	297
Jingchuan Pu United States	6	117 1.0×	82 0.9×	52 0.6×	38 0.6×	36 0.6×	19	244
Chang‐Tang Chiang Taiwan	10	124 1.1×	216 2.5×	87 1.0×	49 0.7×	33 0.5×	14	376
Ludovica Moi Italy	9	57 0.5×	60 0.7×	71 0.8×	29 0.4×	32 0.5×	23	235
Mihai Constantin Răzvan Barbu Romania	5	86 0.7×	88 1.0×	33 0.4×	54 0.8×	63 1.0×	14	227
Panagiotis Sarantopoulos Greece	7	116 1.0×	208 2.4×	33 0.4×	59 0.9×	53 0.9×	9	366

Countries citing papers authored by Ai‐Fen Lim

Since Specialization

Citations

This map shows the geographic impact of Ai‐Fen Lim's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Ai‐Fen Lim with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Ai‐Fen Lim more than expected).

Fields of papers citing papers by Ai‐Fen Lim

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Ai‐Fen Lim. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Ai‐Fen Lim. The network helps show where Ai‐Fen Lim may publish in the future.

Co-authorship network of co-authors of Ai‐Fen Lim

This figure shows the co-authorship network connecting the top 25 collaborators of Ai‐Fen Lim. A scholar is included among the top collaborators of Ai‐Fen Lim based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Ai‐Fen Lim. Ai‐Fen Lim is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

20 of 20 papers shown

Guan, Min, et al.. (2025). Metaverse dynamics: enhancing trust, information sharing, and sustainable supply chain resilience. Supply Chain Management An International Journal. 30(6). 782–798.

Khan, Mustafa Rehman, et al.. (2025). Leveraging big data analytics and supply chain mapping for sustainable competitive performance. Journal of Industrial and Production Engineering. 1–17.

Lim, Ai‐Fen, et al.. (2025). Examining the nexus: supply chain quality management, knowledge sharing, organizational innovation and strategic business performance. Industrial Management & Data Systems. 125(5). 1710–1731. 6 indexed citations

Cong, Gao, et al.. (2025). Adoption and impact of generative artificial intelligence on blockchain-enabled supply chain efficiency. Journal of Systems and Information Technology. 6 indexed citations

Khan, Mustafa Rehman, Ismail Khan, Muhammad Umar, et al.. (2025). Analyzing the impact of socio-economic factors on environmental degradation: Empirical insights from emerging economy. Sustainable Futures. 10. 100967–100967.

Lim, Ai‐Fen, et al.. (2025). Driving green competitive advantage: the power of knowledge, innovation, branding and CSR credibility. Journal of Knowledge Management. 29(8). 2647–2666. 3 indexed citations

Lim, Ai‐Fen, et al.. (2025). The Role of Green Influencers in Shaping Green Brand Image: A Mediation Analysis of Green Consumer Trust. Journal of Information & Knowledge Management. 24(5).

Lim, Ai‐Fen, et al.. (2025). Board effectiveness and corporate sustainability: diversity, cohesion and environmental concerns. Management Decision. 1 indexed citations

Lim, Ai‐Fen, et al.. (2025). Do source credibility, green experience, and green brand image shape sustainable consumer behaviour? A PLS-SEM-fsQCA model. Asia Pacific Journal of Marketing and Logistics. 1–17. 1 indexed citations

10.

Hosen, Mosharrof, et al.. (2024). A new mechanism for crisis management success. Journal of Contingencies and Crisis Management. 32(2). 1 indexed citations

11.

Lim, Ai‐Fen, Voon‐Hsien Lee, Keng‐Boon Ooi, Pik Yin Foo, & Garry Wei‐Han Tan. (2024). Enhancing organizational citizenship behaviour: role of collectivism in soft total quality management. Management Decision. 62(3). 765–787. 14 indexed citations

12.

Zheng, Xiaoyan, et al.. (2024). Unlocking the Potential of Metaverse Integration in Supply Chains: A Literature Review. 40(4b). 94–113. 1 indexed citations

13.

Ooi, Keng‐Boon, Voon‐Hsien Lee, Jun-Jie Hew, et al.. (2023). Social media influencers: An effective marketing approach?. Journal of Business Research. 160. 113773–113773. 108 indexed citations breakdown →

14.

Lim, Ai‐Fen. (2023). Elevating the organisational innovation and knowledge sharing capability through soft TQM practices. International Journal of Innovation and Learning. 33(2). 137–137. 9 indexed citations

15.

Lim, Ai‐Fen, Keng‐Boon Ooi, Garry Wei‐Han Tan, et al.. (2022). Adapt or die: a competitive digital supply chain quality management strategy. Journal of Enterprise Information Management. 37(2). 698–720. 16 indexed citations

16.

Lim, Ai‐Fen, et al.. (2021). The Effects of Financial Literacy on Fresh Graduates’ Employability Rate in Malaysia. 184–193. 2 indexed citations

17.

Lim, Ai‐Fen, Voon‐Hsien Lee, Pik Yin Foo, Keng‐Boon Ooi, & Garry Wei‐Han Tan. (2021). Unfolding the impact of supply chain quality management practices on sustainability performance: an artificial neural network approach. Supply Chain Management An International Journal. 27(5). 611–624. 64 indexed citations

18.

Foo, Pik Yin, et al.. (2020). The forefront of mobile shopping: an emerging economy's perspective. International Journal of Services Economics and Management. 11(1). 21–21. 1 indexed citations

19.

Foo, Pik Yin, et al.. (2019). TQM and organisational innovation: a systematic review and research framework. International Journal of Innovation and Learning. 26(3). 273–273. 3 indexed citations

20.

Lim, Ai‐Fen, et al.. (2019). TQM and organisational innovation: a systematic review and research framework. International Journal of Innovation and Learning. 26(3). 273–273. 7 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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