Keven Malkewitz

1.2k citations
13 papers · 892 indexed · h-index 8
Topics
Consumer Behavior in Brand Consumption and Identification (10 papers)Consumer Packaging Perceptions and Trends (5 papers)Design Education and Practice (4 papers)

In The Last Decade

Keven Malkewitz

13 papers receiving 818 citations

Peers

Keven Malkewitz
Comparison fields: 5 of 62
  • Marketing 714
  • Social Psychology 401
  • Experimental and Cognitive Psychology 143
  • Food Science 120
  • Sociology and Political Science 100
Replace Kathryn A. LaTour with:
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Bertil Hultén Sweden
Robin Higie Coulter Germany
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Keven Malkewitz relative to Kathryn A. LaTour United States Kathryn A. LaTour's profile →
Citations per field
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Citations per year

Countries citing papers authored by Keven Malkewitz

Since Specialization
Citations

This map shows the geographic impact of Keven Malkewitz's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Keven Malkewitz with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Keven Malkewitz more than expected).

Fields of papers citing papers by Keven Malkewitz

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Keven Malkewitz. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Keven Malkewitz. The network helps show where Keven Malkewitz may publish in the future.

Co-authorship network of co-authors of Keven Malkewitz

This figure shows the co-authorship network connecting the top 25 collaborators of Keven Malkewitz. A scholar is included among the top collaborators of Keven Malkewitz based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Keven Malkewitz. Keven Malkewitz is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

13 of 13 papers shown
#WorkIndexed citations
1 1
2 2
3 6
4 36
5 35
6 24
7 4
8 24
9 103
10
Good from Far but Far from Good: The Effects of Visual Fluency on Impressions of Package Design
1
11 289
12 357
13
PACKAGING DESIGN AS RESOURCE FOR THE CONSTRUCTION OF BRAND IDENTITY
10

About Keven Malkewitz

Keven Malkewitz is a scholar working on Tourism, Leisure and Hospitality Management, Marketing and Gender Studies, having authored 13 papers that have together received 892 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (10 papers), Consumer Packaging Perceptions and Trends (5 papers) and Design Education and Practice (4 papers). The work is most often cited by research in Marketing (714 citations), Tourism, Leisure and Hospitality Management (84 citations) and Social Psychology (401 citations). Keven Malkewitz has collaborated with scholars based in United States, Germany and Australia. Frequent co-authors include Ulrich R. Orth, Pamela W. Henderson, Joan L. Giese, Colleen Bee, K. Damon Aiken and Aubrey Kent. Their work appears in journals such as Journal of Marketing, Journal of Business Research and Journal of Retailing.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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