Jisu Yi

895 total citations · 1 hit paper
19 papers, 636 citations indexed

About

Jisu Yi is a scholar working on Sociology and Political Science, Marketing and Information Systems and Management. According to data from OpenAlex, Jisu Yi has authored 19 papers receiving a total of 636 indexed citations (citations by other indexed papers that have themselves been cited), including 13 papers in Sociology and Political Science, 10 papers in Marketing and 3 papers in Information Systems and Management. Recurrent topics in Jisu Yi's work include Digital Marketing and Social Media (10 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Technology Adoption and User Behaviour (3 papers). Jisu Yi is often cited by papers focused on Digital Marketing and Social Media (10 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Technology Adoption and User Behaviour (3 papers). Jisu Yi collaborates with scholars based in South Korea. Jisu Yi's co-authors include Yuan Gao, Changsok Yoo, Yun Kyung Oh, Sang‐Hoon Kim, Jong-Dae Kim, Sang-Hoon Kim, Jeongmin Lee, Wujin Chu and In-Young Lee and has published in prestigious journals such as SHILAP Revista de lepidopterología, Journal of Business Research and Journal of Retailing and Consumer Services.

In The Last Decade

Jisu Yi

17 papers receiving 606 citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

What makes followers loyal? The role of influencer interactivity in building influencer brand equity

2020 210 citations Jisu Yi et al. Journal of Product & Brand Management profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Jisu Yi South Korea	9	465	319	139	74	67	19	636
Mona Mrad Lebanon	12	394 0.8×	426 1.3×	76 0.5×	84 1.1×	55 0.8×	21	648
Robin Pentecost Australia	11	358 0.8×	443 1.4×	149 1.1×	98 1.3×	34 0.5×	22	714
Fulya Açikgöz United Kingdom	12	473 1.0×	294 0.9×	287 2.1×	90 1.2×	158 2.4×	30	765
Jurui Zhang United States	8	339 0.7×	246 0.8×	66 0.5×	55 0.7×	69 1.0×	16	465
Jay Trivedi India	12	532 1.1×	406 1.3×	208 1.5×	116 1.6×	122 1.8×	26	716
Aditya Shankar Mishra India	10	431 0.9×	486 1.5×	302 2.2×	75 1.0×	37 0.6×	19	758
Tien Wang Taiwan	11	623 1.3×	263 0.8×	304 2.2×	96 1.3×	48 0.7×	17	731
Maria Ek Styvén Sweden	12	339 0.7×	341 1.1×	120 0.9×	94 1.3×	31 0.5×	24	610
Candy Lim Chiu China	12	238 0.5×	226 0.7×	191 1.4×	54 0.7×	30 0.4×	24	499
Sonal Purohit India	11	276 0.6×	264 0.8×	161 1.2×	77 1.0×	64 1.0×	28	520

Countries citing papers authored by Jisu Yi

Since Specialization

Citations

This map shows the geographic impact of Jisu Yi's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Jisu Yi with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Jisu Yi more than expected).

Fields of papers citing papers by Jisu Yi

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Jisu Yi. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Jisu Yi. The network helps show where Jisu Yi may publish in the future.

Co-authorship network of co-authors of Jisu Yi

This figure shows the co-authorship network connecting the top 25 collaborators of Jisu Yi. A scholar is included among the top collaborators of Jisu Yi based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Jisu Yi. Jisu Yi is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

19 of 19 papers shown

Yi, Jisu, et al.. (2024). Unveiling the drivers of satisfaction in mobile trading: Contextual mining of retail investor experience through BERTopic and generative AI. Journal of Retailing and Consumer Services. 82. 104066–104066. 34 indexed citations

Lee, In-Young, Jisu Yi, & Sang‐Hoon Kim. (2023). Standing the test of time: What makes a book survive on the bestseller list?. Journal of Business Research. 164. 114013–114013. 3 indexed citations

Yi, Jisu, Jong-Dae Kim, & Yun Kyung Oh. (2023). Uncovering the quality factors driving the success of mobile payment apps. Journal of Retailing and Consumer Services. 77. 103641–103641. 19 indexed citations

Oh, Yun Kyung & Jisu Yi. (2023). Determinants of Online Food Delivery(OFD) Sales during COVID-19. GLOBAL BUSINESS & FINANCE REVIEW. 28(2). 93–106. 2 indexed citations

Yi, Jisu, et al.. (2022). Psychological determinants of non-attendees’ resistance toward performing arts. Journal of Business Research. 149. 690–699. 3 indexed citations

Oh, Yun Kyung & Jisu Yi. (2021). Asymmetric effect of feature level sentiment on product rating: an application of bigram natural language processing (NLP) analysis. Internet Research. 32(3). 1023–1040. 13 indexed citations

Yi, Jisu & Yun Kyung Oh. (2021). Does brand type affect what consumers discuss? A comparison of attribute-based reviews of value and premium brands of an innovative product. Internet Research. 32(2). 606–619. 13 indexed citations

Yi, Jisu & Yun Kyung Oh. (2021). The informational value of multi-attribute online consumer reviews: A text mining approach. Journal of Retailing and Consumer Services. 65. 102519–102519. 63 indexed citations

Yi, Jisu, et al.. (2020). Consumers’ Expectations on the Perceived Quality of Social Media Influencers’ Content : Focusing on Attachment to Influencers. 25(2). 43–62. 2 indexed citations

10.

Yi, Jisu, et al.. (2020). Reciprocal Relationship between Movies and the Movie-Themed Mobile Games. Korean Journal of Marketing. 35(2). 39–53. 1 indexed citations

11.

Yi, Jisu, et al.. (2020). What makes followers loyal? The role of influencer interactivity in building influencer brand equity. Journal of Product & Brand Management. 29(6). 803–814. 210 indexed citations breakdown →

12.

Yi, Jisu, et al.. (2020). Segmentation of Performing Arts Market: An Application of Latent Class Analysis and Decision Tree Analysis to Infrequent Attendees. Journal of Consumer Studies. 31(3). 245–267. 1 indexed citations

13.

Yi, Jisu, et al.. (2020). How do followers infer the motives behind an influencer's advertising disclosures?. Asia Pacific Journal of Marketing and Logistics. 33(5). 1159–1174. 26 indexed citations

14.

Yi, Jisu, Yuan Gao, & Changsok Yoo. (2019). The effect of the perceived risk on the adoption of the sharing economy in the tourism industry: The case of Airbnb. Information Processing & Management. 57(1). 102108–102108. 191 indexed citations

15.

Lee, Jeongmin, et al.. (2018). The effect of travel purpose and self-image congruency on preference toward airline livery design and perceived service quality. Asia Pacific Journal of Tourism Research. 23(6). 532–548. 7 indexed citations

16.

Yi, Jisu, et al.. (2017). Determinants of growth and decline in mobile game diffusion. Journal of Business Research. 99. 363–372. 37 indexed citations

17.

Kim, Sang-Hoon, et al.. (2016). Do Sales of an Extended Brand Affect Popularity of its Original?. SHILAP Revista de lepidopterología. 18(2). 45–45. 3 indexed citations

18.

Yi, Jisu, et al.. (2016). THE DETERMINANTS OF GROWTH AND DECLINE IN MOBILE GAME DIFFUSION. 1185–1190. 8 indexed citations

19.

Kim, Sang-Hoon, et al.. (2016). Do Sales of an Extended Brand Affect Popularity of its Original?. ASIA MARKETING JOURNAL. 18(2).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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