Jisu Yi
- Marketing top 2%
- Consumer Behavior in Brand Consumption and Identification 6
- Consumer Market Behavior and Pricing 3
- Consumer Retail Behavior Studies 2
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- Technology Adoption and User Behaviour 3
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- Digital Marketing and Social Media 10
- Digital Games and Media 2
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- Customer Service Quality and Loyalty 2
- Human-Computer Interaction top 10%
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- Media Influence and Health 3
- Co-authors
- Yuan GaoChangsok YooYun Kyung OhSang‐Hoon KimJong-Dae KimSang-Hoon KimJeongmin LeeWujin Chu
- Journals
- Journal of Retailing and Consumer Services (3 papers)Journal of Business Research (3 papers)Internet Research (2 papers)
- Partner nations
- South Korea
In The Last Decade
Jisu Yi
17 papers receiving 606 citations
Hit Papers
Peers
Comparison fields: 5 of 75
- Marketing 319
- Information Systems and Management 139
- Sociology and Political Science 465
- Organizational Behavior and Human Resource Management 74
- Human-Computer Interaction 34
Countries citing papers authored by Jisu Yi
This map shows the geographic impact of Jisu Yi's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Jisu Yi with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Jisu Yi more than expected).
Fields of papers citing papers by Jisu Yi
This network shows the impact of papers produced by Jisu Yi. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Jisu Yi. The network helps show where Jisu Yi may publish in the future.
Co-authorship network
The 9 scholars most cited alongside Jisu Yi, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2024 | 34 | |
| 2 | 2023 | 3 | |
| 3 | 2023 | 19 | |
| 4 | 2023 | 2 | |
| 5 | 2022 | 3 | |
| 6 | 2021 | 13 | |
| 7 | 2021 | 13 | |
| 8 | 2021 | 63 | |
| 9 | 2020 | 2 | |
| 10 | 2020 | 1 | |
| 11 | What makes followers loyal? The role of influencer interactivity in building influencer brand equitybreakdown → | 2020 | 210 |
| 12 | 2020 | 1 | |
| 13 | 2020 | 26 | |
| 14 | 2019 | 191 | |
| 15 | 2018 | 7 | |
| 16 | 2017 | 37 | |
| 17 | 2016 | 3 | |
| 18 | 2016 | 8 | |
| 19 | 2016 | 0 |
About Jisu Yi
Jisu Yi is a scholar working on Marketing, Information Systems and Management, Sociology and Political Science, Literature and Literary Theory and Organizational Behavior and Human Resource Management, having authored 19 papers that have together received 636 indexed citations. Recurring topics across this work include Digital Marketing and Social Media (10 papers), Consumer Behavior in Brand Consumption and Identification (6 papers), Technology Adoption and User Behaviour (3 papers), Media Influence and Health (3 papers), Consumer Market Behavior and Pricing (3 papers), Digital Games and Media (2 papers), Consumer Retail Behavior Studies (2 papers) and Customer Service Quality and Loyalty (2 papers). The work is most often cited by research in Marketing (319 citations), Information Systems and Management (139 citations), Sociology and Political Science (465 citations), Organizational Behavior and Human Resource Management (74 citations) and Human-Computer Interaction (34 citations). Jisu Yi has collaborated with scholars based in South Korea. Frequent co-authors include Yuan Gao, Changsok Yoo, Yun Kyung Oh, Sang‐Hoon Kim, Jong-Dae Kim, Sang-Hoon Kim, Jeongmin Lee, Wujin Chu and In-Young Lee. Their work appears in journals such as Journal of Retailing and Consumer Services, Journal of Business Research, Internet Research, Asia Pacific Journal of Tourism Research and Asia Pacific Journal of Marketing and Logistics.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.