Jay Trivedi

1.1k total citations
26 papers, 716 citations indexed

About

Jay Trivedi is a scholar working on Marketing, Sociology and Political Science and Information Systems and Management. According to data from OpenAlex, Jay Trivedi has authored 26 papers receiving a total of 716 indexed citations (citations by other indexed papers that have themselves been cited), including 22 papers in Marketing, 21 papers in Sociology and Political Science and 8 papers in Information Systems and Management. Recurrent topics in Jay Trivedi's work include Digital Marketing and Social Media (19 papers), Consumer Behavior in Brand Consumption and Identification (18 papers) and Technology Adoption and User Behaviour (8 papers). Jay Trivedi is often cited by papers focused on Digital Marketing and Social Media (19 papers), Consumer Behavior in Brand Consumption and Identification (18 papers) and Technology Adoption and User Behaviour (8 papers). Jay Trivedi collaborates with scholars based in India and Kenya. Jay Trivedi's co-authors include Ramzan Sama, Dharun Kasilingam and Siddharth Deshmukh and has published in prestigious journals such as Journal of Consumer Behaviour, Tourism Recreation Research and Journal of Internet Commerce.

In The Last Decade

Jay Trivedi

26 papers receiving 681 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Jay Trivedi India	12	532	406	208	122	116	26	716
Jisu Yi South Korea	9	465 0.9×	319 0.8×	139 0.7×	67 0.5×	74 0.6×	19	636
Jordan W. Moffett United States	3	608 1.1×	483 1.2×	222 1.1×	54 0.4×	312 2.7×	5	782
Silke Bambauer-Sachse Switzerland	14	441 0.8×	459 1.1×	145 0.7×	45 0.4×	195 1.7×	23	675
Aditya Shankar Mishra India	10	431 0.8×	486 1.2×	302 1.5×	37 0.3×	75 0.6×	19	758
Jeremy S. Wolter United States	15	377 0.7×	395 1.0×	114 0.5×	140 1.1×	277 2.4×	21	747
Francisco Rejón‐Guardia Spain	14	302 0.6×	268 0.7×	207 1.0×	74 0.6×	106 0.9×	34	637
Holly A. Syrdal United States	9	367 0.7×	359 0.9×	133 0.6×	29 0.2×	97 0.8×	15	607
Shafig Al-Haddad Jordan	12	314 0.6×	209 0.5×	181 0.9×	63 0.5×	80 0.7×	45	536
Li‐Chun Hsu Taiwan	20	558 1.0×	344 0.8×	288 1.4×	44 0.4×	227 2.0×	33	761
Seyed Rajab Nikhashemi Malaysia	14	438 0.8×	553 1.4×	236 1.1×	46 0.4×	213 1.8×	33	868

Countries citing papers authored by Jay Trivedi

Since Specialization

Citations

This map shows the geographic impact of Jay Trivedi's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Jay Trivedi with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Jay Trivedi more than expected).

Fields of papers citing papers by Jay Trivedi

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Jay Trivedi. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Jay Trivedi. The network helps show where Jay Trivedi may publish in the future.

Co-authorship network of co-authors of Jay Trivedi

This figure shows the co-authorship network connecting the top 25 collaborators of Jay Trivedi. A scholar is included among the top collaborators of Jay Trivedi based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Jay Trivedi. Jay Trivedi is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

1.

Trivedi, Jay, et al.. (2022). The effect of social media communications on travellers’ brand switching intention: an Ecotel's perspective. Tourism Recreation Research. 49(3). 609–622. 5 indexed citations

2.

Trivedi, Jay, et al.. (2022). The effect of augmented reality in mobile applications on consumers' online impulse purchase intention: The mediating role of perceived value. Journal of Consumer Behaviour. 21(4). 896–908. 48 indexed citations

3.

Trivedi, Jay. (2021). Effect of Influencer Marketing on Online Impulse Purchase. Journal of Electronic Commerce in Organizations. 19(3). 49–64. 8 indexed citations

4.

Trivedi, Jay. (2020). Effect of corporate image of the sponsor on brand love and purchase intentions: The moderating role of sports involvement. Journal of Global Scholars of Marketing Science. 30(2). 188–209. 31 indexed citations

5.

Trivedi, Jay, et al.. (2020). Branded Content: A Bridge Building Gen Z’s Consumer–Brand Relationship. Vision The Journal of Business Perspective. 24(3). 300–309. 17 indexed citations

6.

Trivedi, Jay, et al.. (2020). Exploring the Role of Social Media Communications in the Success of Professional Sports Leagues: An Emerging Market Perspective. Journal of Promotion Management. 27(2). 306–331. 19 indexed citations

7.

Trivedi, Jay, et al.. (2020). Wooing the consumer in a six-second commercial! Measuring the efficacy of bumper advertisements on YouTube. International Journal of Electronic Marketing and Retailing. 11(3). 307–307. 5 indexed citations

8.

Trivedi, Jay, et al.. (2020). Investigating the Factors Influencing Consumers Purchase Intention for Electric Cars: An Emerging Market Perspective. International Journal of Economics and Business Research. 1(1). 1–1. 1 indexed citations

9.

Trivedi, Jay, et al.. (2019). Wooing the Consumer in a Six-Second Commercial! Measuring the Efficacy of Bumper Advertisements on YouTube. International Journal of Electronic Marketing and Retailing. 11(4). 1–1. 2 indexed citations

10.

Trivedi, Jay. (2019). Examining the Customer Experience of Using Banking Chatbots and Its Impact on Brand Love: The Moderating Role of Perceived Risk. Journal of Internet Commerce. 18(1). 91–111. 192 indexed citations

11.

Trivedi, Jay. (2018). Measuring the comparative efficacy of an attractive celebrity influencer vis-à-vis an expert influencer - a fashion industry perspective. International Journal of Electronic Customer Relationship Management. 11(3). 256–256. 9 indexed citations

12.

Trivedi, Jay. (2018). Measuring the Comparative Efficacy of Endorsements by Celebrities Vis-à-vis Animated Mascots. Journal of Creative Communications. 13(2). 117–132. 10 indexed citations

13.

Trivedi, Jay, et al.. (2018). Investigating the Factors That Make a Fashion App Successful: The Moderating Role of Personalization. Journal of Internet Commerce. 17(2). 170–187. 37 indexed citations

14.

Trivedi, Jay. (2018). Measuring the effect of consumer ethnocentrism and consumer beliefs for herbal products on brand loyalty: a study of Indian FMCG sector. International Journal of Indian Culture and Business Management. 16(3). 323–323. 1 indexed citations

15.

Trivedi, Jay. (2018). Measuring the effect of consumer ethnocentrism and consumer beliefs for herbal products on brand loyalty: a study of Indian FMCG sector. International Journal of Indian Culture and Business Management. 16(3). 323–323. 4 indexed citations

16.

Trivedi, Jay. (2017). The Effect of Viral Marketing Messages on Consumer Behavior. Journal of Management and Research. 17(2). 84–98. 18 indexed citations

17.

Trivedi, Jay. (2017). Do Long Format Advertisements Sell? Evidence from Indian Consumers. Global Business Review. 18(3_suppl). S38–S51. 7 indexed citations

18.

Trivedi, Jay. (2016). Factors Determining the Acceptance of E-Wallet. 1(2). 42–53. 15 indexed citations

19.

Trivedi, Jay. (2015). Effectiveness of In–app Advertising on Gen Y’s Attitude and Purchase Intentions. Nihon Keiei Gakkaishi. 14(1). 77–92. 2 indexed citations

20.

Trivedi, Jay. (2015). Mobile Advertising Effectiveness on Gen Ys Attitude and Purchase Intentions. 4(2). 4 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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