Jay Yu
- Marketing top 2%
- Sociology and Political Science top 5%
- Organizational Behavior and Human Resource Management top 5%
- Information Systems and Management top 10%
- Social Psychology
- Co-authors
- Tae Hyun BaekJooyoung KimBrenda J. CudeMarcus G. PandyHye‐Jin PaekDavid C. AcklandKaren Whitehill KingI‐Wei Chen
- Topics
- Consumer Behavior in Brand Consumption and Identification (7 papers)Digital Marketing and Social Media (5 papers)Marketing and Advertising Strategies (2 papers)
- Cited by
- MarketingOrganizational Behavior and Human Resource ManagementInformation Systems and Management
- Partner nations
- South KoreaUnited StatesAustralia
In The Last Decade
Jay Yu
10 papers receiving 466 citations
Peers
Comparison fields: 5 of 83
- Marketing 333
- Sociology and Political Science 280
- Organizational Behavior and Human Resource Management 163
- Information Systems and Management 60
- Social Psychology 39
Countries citing papers authored by Jay Yu
This map shows the geographic impact of Jay Yu's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Jay Yu with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Jay Yu more than expected).
Fields of papers citing papers by Jay Yu
This network shows the impact of papers produced by Jay Yu. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Jay Yu. The network helps show where Jay Yu may publish in the future.
Co-authorship network of co-authors of Jay Yu
This figure shows the co-authorship network connecting the top 25 collaborators of Jay Yu. A scholar is included among the top collaborators of Jay Yu based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Jay Yu. Jay Yu is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 2 | |
| 2 | 9 | |
| 3 | 13 | |
| 4 | 29 | |
| 5 | 1 | |
| 6 | 15 | |
| 7 | 333 | |
| 8 | 11 | |
| 9 | 53 | |
| 10 | 29 | |
| 11 | 17 |
About Jay Yu
Jay Yu is a scholar working on Marketing, Applied Psychology and Organizational Behavior and Human Resource Management, having authored 11 papers that have together received 512 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (7 papers), Digital Marketing and Social Media (5 papers) and Marketing and Advertising Strategies (2 papers). The work is most often cited by research in Marketing (333 citations), Organizational Behavior and Human Resource Management (163 citations) and Information Systems and Management (60 citations). Jay Yu has collaborated with scholars based in South Korea, United States and Australia. Frequent co-authors include Tae Hyun Baek, Jooyoung Kim, Brenda J. Cude, Marcus G. Pandy, Hye‐Jin Paek, David C. Ackland, Karen Whitehill King, I‐Wei Chen and Henry Du. Their work appears in journals such as Journal of Biomechanics, Journal of Materials Science and Appetite.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.