Rob Aitken
Impact in
- Marketing top 5%
- Consumer Behavior in Brand Consumption and Identification
Papers in
-
- Consumer Behavior in Brand Consumption and Identification 7
- Environmental Sustainability in Business 3
- Co-authors
- Kirsten RobertsonLeah WatkinsShelagh FergusonTim BreitbarthPhil HarrisLudmila CherkasovaRob LawsonMaree Thyne
- Journals
- Young Consumers Insight and Ideas for Responsible Marketers (2 papers)Journal of Consumer Behaviour (1 paper)Tourism Analysis (1 paper)Journal of Public Affairs (1 paper)Journal of Travel Research (1 paper)
- Partner nations
- New ZealandUnited KingdomUnited States
In The Last Decade
Rob Aitken
16 papers receiving 402 citations
Peers
Comparison fields: 5 of 76
- Marketing 144
- Tourism, Leisure and Hospitality Management 12
- Sociology and Political Science 276
- Organizational Behavior and Human Resource Management 49
- Social Psychology 96
Countries citing papers authored by Rob Aitken
This map shows the geographic impact of Rob Aitken's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Rob Aitken with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Rob Aitken more than expected).
Fields of papers citing papers by Rob Aitken
This network shows the impact of papers produced by Rob Aitken. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Rob Aitken. The network helps show where Rob Aitken may publish in the future.
Co-authors
The 11 scholars most cited alongside Rob Aitken, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | Challenge, Constraint and Committment to Change: A New Zealand Consumer Lifestyles Study | 2021 | 1 |
| 2 | 2021 | 7 | |
| 3 | 2021 | 2 | |
| 4 | 2019 | 17 | |
| 5 | 2019 | 8 | |
| 6 | Analysis and Demand Forecasting of Residential Energy Consumption at Multiple Time Scales | 2019 | 9 |
| 7 | 2019 | 10 | |
| 8 | 2017 | 16 | |
| 9 | 2016 | 1 | |
| 10 | 2016 | 262 | |
| 11 | The New Zealand consumer lifestyle segments | 2015 | 4 |
| 12 | 2015 | 16 | |
| 13 | 2014 | 33 | |
| 14 | 2009 | 7 | |
| 15 | 2009 | 22 | |
| 16 | 1994 | 4 |
About Rob Aitken
Rob Aitken is a scholar working on Marketing, Tourism, Leisure and Hospitality Management, Urban Studies, Conservation and Gender Studies, having authored 16 papers that have together received 419 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (7 papers), Environmental Sustainability in Business (3 papers), Diverse Aspects of Tourism Research (2 papers), Smart Grid Energy Management (2 papers), Migration, Ethnicity, and Economy (2 papers), Media, Gender, and Advertising (2 papers), Environmental Education and Sustainability (2 papers) and Culinary Culture and Tourism (2 papers). The work is most often cited by research in Marketing (144 citations), Tourism, Leisure and Hospitality Management (12 citations), Sociology and Political Science (276 citations), Organizational Behavior and Human Resource Management (49 citations) and Social Psychology (96 citations). Rob Aitken has collaborated with scholars based in New Zealand, United Kingdom and United States. Frequent co-authors include Kirsten Robertson, Leah Watkins, Shelagh Ferguson, Tim Breitbarth, Phil Harris, Ludmila Cherkasova, Rob Lawson, Maree Thyne, Damien Mather and John Williams. Their work appears in journals such as Young Consumers Insight and Ideas for Responsible Marketers, Journal of Consumer Behaviour, Tourism Analysis, Journal of Public Affairs and Journal of Travel Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.