James M. Leonhardt

1.1k total citations
36 papers, 769 citations indexed

About

James M. Leonhardt is a scholar working on Marketing, Sociology and Political Science and Social Psychology. According to data from OpenAlex, James M. Leonhardt has authored 36 papers receiving a total of 769 indexed citations (citations by other indexed papers that have themselves been cited), including 18 papers in Marketing, 15 papers in Sociology and Political Science and 7 papers in Social Psychology. Recurrent topics in James M. Leonhardt's work include Consumer Behavior in Brand Consumption and Identification (11 papers), Digital Marketing and Social Media (9 papers) and Cultural Differences and Values (6 papers). James M. Leonhardt is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (11 papers), Digital Marketing and Social Media (9 papers) and Cultural Differences and Values (6 papers). James M. Leonhardt collaborates with scholars based in United States, Chile and United Kingdom. James M. Leonhardt's co-authors include Todd Pezzuti, Cornelia Pechmann, Caleb Warren, Mihai Niculescu, Alena Kostyk, L. Robin Keller, Judith J. Prochaska, Jesse R. Catlin, William Prinzmetal and Rongwei Chu and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and Journal of the Academy of Marketing Science.

In The Last Decade

James M. Leonhardt

34 papers receiving 715 citations

Peers

James M. Leonhardt

SPS

MARKE

ISM

Brandon Reich United States

Bruce A. Huhmann United States

Marjorie Delbaere Canada

Eun Hwa Jung United States

Patricia A. Stout United States

Jasmina Ilicic Australia

Brittany R. L. Duff United States

Deborah Brown McCabe United States

Kevin L. Blankenship United States

Shalini Bahl United States

Brandon Reich United States

James M. Leonhardt

582 ×1.5

SPS

311 ×1.2

MARKE

56 ×0.5

130 ×1.4

85 ×1.0

ISM

Citations per year, relative to James M. Leonhardt James M. Leonhardt (= 1×) peers Brandon Reich

Countries citing papers authored by James M. Leonhardt

Since Specialization

Citations

This map shows the geographic impact of James M. Leonhardt's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by James M. Leonhardt with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites James M. Leonhardt more than expected).

Fields of papers citing papers by James M. Leonhardt

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by James M. Leonhardt. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by James M. Leonhardt. The network helps show where James M. Leonhardt may publish in the future.

Co-authorship network of co-authors of James M. Leonhardt

This figure shows the co-authorship network connecting the top 25 collaborators of James M. Leonhardt. A scholar is included among the top collaborators of James M. Leonhardt based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with James M. Leonhardt. James M. Leonhardt is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Namkoong, Jae‐Eun, et al.. (2024). Examining the Nuances of Consumer Racial Bias: An Analysis of Positive Consumer Response to Racial Representation on Instagram. Journal of Business Ethics. 200(4). 773–790.

Leonhardt, James M., et al.. (2024). Unleash the Power of Citizen Development: Leveraging Organizational Capabilities for Successful Low-Code Development Platform Adoption. Proceedings of the ... Annual Hawaii International Conference on System Sciences. 2 indexed citations

Pezzuti, Todd & James M. Leonhardt. (2022). What’s not to like? Negations in brand messages increase consumer engagement. Journal of the Academy of Marketing Science. 51(3). 675–694. 15 indexed citations

Pezzuti, Todd, James M. Leonhardt, & Caleb Warren. (2020). Certainty in Language Increases Consumer Engagement on Social Media. Journal of Interactive Marketing. 53(1). 32–46. 87 indexed citations

Pezzuti, Todd & James M. Leonhardt. (2020). How collectivistic values affect online word-of-mouth. International Journal of Market Research. 63(4). 436–453. 14 indexed citations

Leonhardt, James M., Todd Pezzuti, & Jae‐Eun Namkoong. (2020). We’re not so different: Collectivism increases perceived homophily, trust, and seeking user-generated product information. Journal of Business Research. 112. 160–169. 42 indexed citations

Pezzuti, Todd, et al.. (2018). Does language homophily affect migrant consumers’ service usage intentions?. Journal of Services Marketing. 32(5). 581–591. 15 indexed citations

Leonhardt, James M. & Amanda Ball. (2018). Dynamic virality: A review of the Ice Bucket Challenge. Journal of digital & social media marketing.. 6(2). 118–118. 1 indexed citations

Leonhardt, James M. & Robin T. Peterson. (2018). Should charity promotions appeal to altruism?. International Journal of Nonprofit and Voluntary Sector Marketing. 24(1). 2 indexed citations

10.

Kostyk, Alena, Mihai Niculescu, & James M. Leonhardt. (2017). Less is more: Online consumer ratings' format affects purchase intentions and processing. Journal of Consumer Behaviour. 16(5). 434–441. 25 indexed citations

11.

Leonhardt, James M. & Rongwei Chu. (2017). Online banking adoption at the bottom of the pyramid: a survey of Chinese migrant workers. International Journal of Emerging Markets. 12(4). 742–752. 16 indexed citations

12.

Leonhardt, James M., et al.. (2016). Consumer Innovativeness and Loyalty to Non-GMO Foods: The Role of Cognitive and Affective Beliefs. Journal of Food Products Marketing. 24(1). 39–55. 14 indexed citations

13.

Leonhardt, James M., et al.. (2016). Marketing health insurance in social media: A two-stage approach. Journal of digital & social media marketing.. 3(4). 372–372. 1 indexed citations

14.

Leonhardt, James M.. (2015). Going viral on YouTube. Journal of digital & social media marketing.. 3(1). 21–21. 1 indexed citations

15.

Peterson, Robin T. & James M. Leonhardt. (2015). THE COMPLEMENTARY EFFECTS OF EMPATHY AND NONVERBAL COMMUNICATION TRAINING ON PERSUASION CAPABILITIES. 5(1). 9 indexed citations

16.

Leonhardt, James M., Jesse R. Catlin, & Dante Pirouz. (2015). Is Your Product Facing the Ad's Center? Facing Direction Affects Processing Fluency and Ad Evaluation. Journal of Advertising. 44(4). 315–325. 46 indexed citations

17.

Leonhardt, James M., et al.. (2011). Avoiding the Risk of Responsibility by Seeking Uncertainty: Responsibility Aversion and Preference for Indirect Agency When Choosing for Others. SSRN Electronic Journal. 3 indexed citations

18.

Prochaska, Judith J., et al.. (2011). Twitter=quitter? An analysis of Twitter quit smoking social networks. Tobacco Control. 21(4). 447–449. 82 indexed citations

19.

Leonhardt, James M., L. Robin Keller, & Cornelia Pechmann. (2011). Avoiding the risk of responsibility by seeking uncertainty: Responsibility aversion and preference for indirect agency when choosing for others. Journal of Consumer Psychology. 21(4). 405–413. 66 indexed citations

20.

Prinzmetal, William, Virginia Long, & James M. Leonhardt. (2008). Involuntary attention and brightness contrast. Perception & Psychophysics. 70(7). 1139–1150. 44 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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