Hong Cheng
- Marketing top 1%
- Consumer Behavior in Brand Consumption and Identification 18
- Gender Studies top 1%
- Media, Gender, and Advertising 13
- Communication top 5%
- Social Media and Politics 8
- Media Studies and Communication 5
- Public Relations and Crisis Communication 5
- Museology top 1%
-
- Digital Marketing and Social Media 4
- Social and Intergroup Psychology 3
-
- Media Influence and Health 3
- Co-authors
- Xiaorong HouJianliang TangXiao-Shan GaoJohn C. SchweitzerPing ShawKatherine FrithFang LiuJianyao Li
- Cited by
- MarketingGender StudiesCommunication
- Journals
- Journalism & Mass Communication Quarterly (4 papers)International Journal of Advertising (4 papers)Journal of Communication (2 papers)
- Partner nations
- United StatesChinaTaiwan
In The Last Decade
Hong Cheng
52 papers receiving 2.0k citations
Hit Papers
Peers
Comparison fields: 5 of 136
- Marketing 780
- Gender Studies 577
- Communication 191
- Museology 91
- Computer Vision and Pattern Recognition 498
Countries citing papers authored by Hong Cheng
This map shows the geographic impact of Hong Cheng's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Hong Cheng with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Hong Cheng more than expected).
Fields of papers citing papers by Hong Cheng
This network shows the impact of papers produced by Hong Cheng. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Hong Cheng. The network helps show where Hong Cheng may publish in the future.
Co-authorship network
The 25 scholars most cited alongside Hong Cheng, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2023 | 3 | |
| 2 | 2023 | 4 | |
| 3 | 2021 | 54 | |
| 4 | 2021 | 2 | |
| 5 | 2020 | 69 | |
| 6 | 2020 | 20 | |
| 7 | 2018 | 2 | |
| 8 | The handbook of international advertising research | 2014 | 5 |
| 9 | 2012 | 6 | |
| 10 | 2010 | 8 | |
| 11 | 2009 | 71 | |
| 12 | 2006 | 14 | |
| 13 | An Investigative Research on Social Support of Undergraduates | 2005 | 1 |
| 14 | 2004 | 74 | |
| 15 | Challenges of Emerging Technologies against the Traditional Managerial Modeand a Policy for a Special Market Exploitation | 2004 | 1 |
| 16 | Complete solution classification for the perspective-three-point problembreakdown → | 2003 | 648 |
| 17 | 2002 | 37 | |
| 18 | 1997 | 68 | |
| 19 | 1994 | 92 | |
| 20 | Occurrence of trichodorid species (Nematoda: Trichodoridae) in China. | 1990 | 4 |
About Hong Cheng
Hong Cheng is a scholar working on Marketing, Communication, Gender Studies, Leadership and Management and General Social Sciences, having authored 54 papers that have together received 2.2k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (18 papers), Media, Gender, and Advertising (13 papers), Social Media and Politics (8 papers), Media Studies and Communication (5 papers), Public Relations and Crisis Communication (5 papers), Digital Marketing and Social Media (4 papers), Media Influence and Health (3 papers) and Social and Intergroup Psychology (3 papers). The work is most often cited by research in Marketing (780 citations), Gender Studies (577 citations), Communication (191 citations), Museology (91 citations) and Computer Vision and Pattern Recognition (498 citations). Hong Cheng has collaborated with scholars based in United States, China and Taiwan. Frequent co-authors include Xiaorong Hou, Jianliang Tang, Xiao-Shan Gao, John C. Schweitzer, Ping Shaw, Katherine Frith, Fang Liu, Jianyao Li, Kara Chan and Cong Li. Their work appears in journals such as Journalism & Mass Communication Quarterly, International Journal of Advertising, Journal of Communication, Sex Roles and Asian Journal of Communication.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.