Cong Li

1.9k total citations
69 papers, 1.3k citations indexed

About

Cong Li is a scholar working on Sociology and Political Science, Marketing and Communication. According to data from OpenAlex, Cong Li has authored 69 papers receiving a total of 1.3k indexed citations (citations by other indexed papers that have themselves been cited), including 41 papers in Sociology and Political Science, 25 papers in Marketing and 15 papers in Communication. Recurrent topics in Cong Li's work include Digital Marketing and Social Media (26 papers), Consumer Behavior in Brand Consumption and Identification (21 papers) and Social Media and Politics (9 papers). Cong Li is often cited by papers focused on Digital Marketing and Social Media (26 papers), Consumer Behavior in Brand Consumption and Identification (21 papers) and Social Media and Politics (9 papers). Cong Li collaborates with scholars based in United States, China and Pakistan. Cong Li's co-authors include Jiangmeng Liu, Michael North, Yi Grace Ji, Wan‐Hsiu Sunny Tsai, Hong Cheng, Zifei Fay Chen, Hong Cheng, Fan Yang, Sriram Kalyanaraman and Jie Li and has published in prestigious journals such as Ophthalmology, Computers in Human Behavior and Annals of Tourism Research.

In The Last Decade

Cong Li

65 papers receiving 1.3k citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Cong Li United States 23 908 329 329 189 122 69 1.3k
Jameson L. Hayes United States 16 674 0.7× 396 1.2× 155 0.5× 174 0.9× 81 0.7× 31 989
Ivar Vermeulen Netherlands 18 1.4k 1.6× 610 1.9× 204 0.6× 289 1.5× 116 1.0× 49 2.0k
Qiuju Luo China 17 1.3k 1.4× 466 1.4× 139 0.4× 104 0.6× 43 0.4× 38 1.7k
Sidharth Muralidharan United States 17 531 0.6× 577 1.8× 247 0.8× 85 0.4× 68 0.6× 44 1.2k
Steffi De Jans Belgium 18 1.4k 1.6× 611 1.9× 229 0.7× 196 1.0× 359 2.9× 41 1.9k
Trisha T. C. Lin Singapore 21 647 0.7× 155 0.5× 153 0.5× 275 1.5× 60 0.5× 54 1.0k
Jung Lee South Korea 16 667 0.7× 254 0.8× 155 0.5× 290 1.5× 21 0.2× 43 1.1k
Ana María Munar Denmark 15 1.7k 1.9× 743 2.3× 172 0.5× 288 1.5× 39 0.3× 38 2.0k
Chaowu Xie China 19 780 0.9× 333 1.0× 93 0.3× 107 0.6× 64 0.5× 52 1.2k
M. Kuttschreuter Netherlands 17 713 0.8× 126 0.4× 269 0.8× 298 1.6× 44 0.4× 27 1.2k

Countries citing papers authored by Cong Li

Since Specialization
Citations

This map shows the geographic impact of Cong Li's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Cong Li with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Cong Li more than expected).

Fields of papers citing papers by Cong Li

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Cong Li. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Cong Li. The network helps show where Cong Li may publish in the future.

Co-authorship network of co-authors of Cong Li

This figure shows the co-authorship network connecting the top 25 collaborators of Cong Li. A scholar is included among the top collaborators of Cong Li based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Cong Li. Cong Li is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Luo, Xingzhang, et al.. (2025). Hydrological Response of the Irrawaddy River Under Climate Change Based on CV-LSTM Model. Water. 17(4). 479–479. 3 indexed citations
2.
Wang, Yanbin, Jinyun Jiang, Feng Zhao, et al.. (2025). Establishment of Myopia Occurrence Prediction Model in Children without Myopia Using Cycloplegic Refraction and Prior Axial Length Change. Ophthalmology. 132(11). 1260–1272. 1 indexed citations
3.
Qu, Bo, et al.. (2024). Vaccination strategies in the disease–behavior evolution model. Frontiers in Physics. 12.
4.
5.
Sidhu, Gurnam Kaur, et al.. (2023). Chinese EFL Students’ Learning Needs for Speaking Performance: A Case Study. Environment-Behaviour Proceedings Journal. 8(25). 13–19. 1 indexed citations
6.
Yoon, Gunwoo, et al.. (2022). In search of time to bring the message on social media: Effects of temporal targeting and weather on digital consumers. Frontiers in Psychology. 13. 1042714–1042714. 1 indexed citations
7.
Li, Cong, et al.. (2021). A good dentist or not: understanding the role of storytelling in online dentist reviews. Online Information Review. 46(2). 356–374. 1 indexed citations
8.
9.
Tsai, Wan‐Hsiu Sunny, et al.. (2020). Inspection or Play? A Study of How Augmented Reality Technology Can Be Utilized in Advertising. Journal of Interactive Advertising. 20(3). 244–257. 34 indexed citations
10.
Lee, Yeunjae, et al.. (2020). Public responses to employee posts on social media: the effects of message valence, message content, and employer reputation. Internet Research. 31(3). 1040–1060. 15 indexed citations
11.
Zheng, Guozhong, et al.. (2020). Developing a new index for evaluating physiological safety in high temperature weather based on entropy-TOPSIS model - A case of sanitation worker. Environmental Research. 191. 110091–110091. 23 indexed citations
12.
Chen, Jin, Dehui Wang, Cong Li, & Jingwen Huang. (2020). Estimation and testing of multivariate random coefficient autoregressive model based on empirical likelihood. Communications in Statistics - Simulation and Computation. 52(2). 291–308.
13.
Rogers, Sarah, Jie Li, Kevin Lo, Guo Hua, & Cong Li. (2019). China’s rapidly evolving practice of poverty resettlement: Moving millions to eliminate poverty. Development Policy Review. 38(5). 541–554. 76 indexed citations
14.
Cheng, Hong & Cong Li. (2017). The Effect of “Anonymous Reviewer”: A Study of Anonymity, Affect Intensity, and Message Valence in the Cyberspace. Journal of Language and Social Psychology. 36(5). 504–524. 10 indexed citations
15.
Yang, Fan & Cong Li. (2016). The color of gender stereotyping: The congruity effect of topic, color, and gender on health messages’ persuasiveness in cyberspace. Computers in Human Behavior. 64. 299–307. 15 indexed citations
16.
Li, Cong, et al.. (2011). Moderating effects of collectivism on customized communication: a test with tailored and targeted messages. Asian Journal of Communication. 21(6). 575–594. 10 indexed citations
17.
Li, Cong. (2009). The Ecological Sensitivity Analysis in Heng-shui Lake National Nature Reserve. Diyu yanjiu yu kaifa. 3 indexed citations
18.
Li, Cong. (2007). Online Chatters' Self-Marketing in Cyberspace. CyberPsychology & Behavior. 10(1). 131–132. 7 indexed citations
19.
Li, Cong, Toshiyuki Yamamoto, & Takayuki Morikawa. (2005). Analysis of user impressions of railway stations, focusing on the effects of adjunct retail facilities. WIT transactions on the built environment. 77. 1 indexed citations
20.
Li, Cong, et al.. (1998). Usability of menu-based interfaces for motor vehicle secondary functions. Deep Blue (University of Michigan). 3 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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