Lester Guest

402 total citations
6 papers, 113 citations indexed

About

Lester Guest is a scholar working on Marketing, General Agricultural and Biological Sciences and Gender Studies. According to data from OpenAlex, Lester Guest has authored 6 papers receiving a total of 113 indexed citations (citations by other indexed papers that have themselves been cited), including 1 paper in Marketing, 1 paper in General Agricultural and Biological Sciences and 1 paper in Gender Studies. Recurrent topics in Lester Guest's work include Diverse Educational Innovations Studies (1 paper), Media, Gender, and Advertising (1 paper) and Consumer Behavior in Brand Consumption and Identification (1 paper). Lester Guest is often cited by papers focused on Diverse Educational Innovations Studies (1 paper), Media, Gender, and Advertising (1 paper) and Consumer Behavior in Brand Consumption and Identification (1 paper). Lester Guest collaborates with scholars based in United States. Lester Guest's co-authors include Gardner Lindzey and has published in prestigious journals such as Journal of Applied Psychology, Child Development and Public Opinion Quarterly.

In The Last Decade

Lester Guest

4 papers receiving 86 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Lester Guest United States	3	88	50	46	23	6	6	113
Werner Kroeber-Riel	4	28 0.3×	6 0.1×	22 0.5×	5 0.2×	5 0.8×	11	73
Jan Drengner Germany	4	47 0.5×	14 0.3×	47 1.0×	12 0.5×	10 1.7×	15	80
Guy Masterman	7	37 0.4×	11 0.2×	113 2.5×	59 2.6×	32 5.3×	11	148
Claudia Fantapié Altobelli Germany	6	27 0.3×	5 0.1×	31 0.7×	9 0.4×	9 1.5×	26	85
James Stock United States	2	28 0.3×	5 0.1×	28 0.6×	7 0.3×	4 0.7×	2	49
Cornelia Zanger Germany	5	29 0.3×	5 0.1×	38 0.8×	6 0.3×	4 0.7×	17	77
Stanisław Witkowski Poland	5	9 0.1×	20 0.4×	14 0.3×	5 0.2×	11 1.8×	15	61
Charles Lamb	5	13 0.1×	20 0.4×	14 0.3×	2 0.1×	1 0.2×	35	77
Howard W. Odum	5	9 0.1×	5 0.1×	76 1.7×	2 0.1×	8 1.3×	14	101
Graham Gould United Kingdom	5	19 0.2×	29 0.6×	36 0.8×		2 0.3×	14	98

Countries citing papers authored by Lester Guest

Since Specialization

Citations

This map shows the geographic impact of Lester Guest's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Lester Guest with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Lester Guest more than expected).

Fields of papers citing papers by Lester Guest

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Lester Guest. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Lester Guest. The network helps show where Lester Guest may publish in the future.

Co-authorship network of co-authors of Lester Guest

This figure shows the co-authorship network connecting the top 25 collaborators of Lester Guest. A scholar is included among the top collaborators of Lester Guest based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Lester Guest. Lester Guest is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

6 of 6 papers shown

1.

Guest, Lester. (1966). Status Enhancement as a Function of Color in Advertising. Journal of Advertising Research. 6(2). 40–44. 1 indexed citations

2.

Guest, Lester. (1965). Many Views, Few Data. Contemporary Psychology. 10(2). 76–76. 1 indexed citations

3.

Guest, Lester. (1964). A Longitudinal Study of Attitude Development and Some Correlates1. Child Development. 35(3). 779–784. 1 indexed citations

4.

Guest, Lester. (1964). Brand loyalty revisited: A twenty-year report.. Journal of Applied Psychology. 48(2). 93–97. 45 indexed citations

5.

Guest, Lester. (1955). Brand loyalty—twelve years later.. Journal of Applied Psychology. 39(6). 405–408. 63 indexed citations

6.

Lindzey, Gardner & Lester Guest. (1951). To Repeat-Check Lists Can Be Dangerous. Public Opinion Quarterly. 15(2). 355–355. 2 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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