Zhirui Qu
Impact in
- Marketing top 5%
- Consumer Behavior in Brand Consumption and Identification
- Environmental Sustainability in Business
- Sociology and Political Science top 10%
- Digital Marketing and Social Media
- Diverse Aspects of Tourism Research
Papers in
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- Diverse Aspects of Tourism Research 5
- Digital Marketing and Social Media 3
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- Consumer Behavior in Brand Consumption and Identification 3
- Co-authors
- Xinyue Cao (2 shared papers)Yan Liu (2 shared papers)Jiajing Hu (1 shared paper)Zhiyi Meng (2 shared papers)Yan Liu (1 shared paper)Yufan Yang (2 shared papers)Chunxiao Li (3 shared papers)Chunxiao Li (1 shared paper)
- Journals
- Journal of Hospitality and Tourism Management (2 papers)Journal of Sustainable Tourism (2 papers)Journal of Retailing and Consumer Services (1 paper)Physica A Statistical Mechanics and its Applications (1 paper)Proceedings of the Institution of Mechanical Engineers Part C Journal of Mechanical Engineering Science (1 paper)
In The Last Decade
Zhirui Qu
7 papers receiving 260 citations
Zhirui Qu's Hit Papers
Peers
Comparison fields: 5 of 48
- Marketing 113
- Sociology and Political Science 210
- Information Systems and Management 24
- Literature and Literary Theory 36
- Organizational Behavior and Human Resource Management 28
Countries citing papers authored by Zhirui Qu
This map shows the geographic impact of Zhirui Qu's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Zhirui Qu with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Zhirui Qu more than expected).
Fields of papers citing papers by Zhirui Qu
This network shows the impact of papers produced by Zhirui Qu. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Zhirui Qu. The network helps show where Zhirui Qu may publish in the future.
Co-authors
The 13 scholars most cited alongside Zhirui Qu, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | How the destination short video affects the customers' attitude: The role of narrative transportation Hit paper breakdown → | 2021 | 158 |
| 2 | 2021 | 53 | |
| 3 | 2021 | 36 | |
| 4 | 2020 | 9 | |
| 5 | 2025 | 6 | |
| 6 | 2025 | 5 | |
| 7 | 2023 | 2 | |
| 8 | 2023 | 0 | |
| 9 | 2025 | 0 | |
| 10 | 2025 | 0 |
About Zhirui Qu
Zhirui Qu is a scholar working on Sociology and Political Science, Marketing, Social Psychology, Management, Monitoring, Policy and Law and General Health Professions, having authored 10 papers that have together received 269 indexed citations. Recurring topics across this work include Diverse Aspects of Tourism Research (5 papers), Consumer Behavior in Brand Consumption and Identification (3 papers), Digital Marketing and Social Media (3 papers), Psychological Well-being and Life Satisfaction (2 papers), Environmental Education and Sustainability (2 papers), Death Anxiety and Social Exclusion (1 paper), Urban Green Space and Health (1 paper) and Media, Gender, and Advertising (1 paper). The work is most often cited by research in Marketing (113 citations), Sociology and Political Science (210 citations), Information Systems and Management (24 citations), Literature and Literary Theory (36 citations) and Organizational Behavior and Human Resource Management (28 citations). Zhirui Qu has collaborated with scholars based in China, India and Bulgaria. Frequent co-authors include Xinyue Cao, Yan Liu, Jiajing Hu, Zhiyi Meng, Yan Liu, Yufan Yang, Chunxiao Li, Chunxiao Li, Yan Liu and Jianting Zhou. Their work appears in journals such as Journal of Hospitality and Tourism Management, Journal of Sustainable Tourism, Journal of Retailing and Consumer Services, Physica A Statistical Mechanics and its Applications and Proceedings of the Institution of Mechanical Engineers Part C Journal of Mechanical Engineering Science.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.