Gordon Wills

424 total citations
68 papers, 304 citations indexed

About

Gordon Wills is a scholar working on Strategy and Management, Organizational Behavior and Human Resource Management and Management Information Systems. According to data from OpenAlex, Gordon Wills has authored 68 papers receiving a total of 304 indexed citations (citations by other indexed papers that have themselves been cited), including 11 papers in Strategy and Management, 10 papers in Organizational Behavior and Human Resource Management and 5 papers in Management Information Systems. Recurrent topics in Gordon Wills's work include Business Strategy and Innovation (5 papers), Organizational Learning and Leadership (4 papers) and Management and Marketing Education (4 papers). Gordon Wills is often cited by papers focused on Business Strategy and Innovation (5 papers), Organizational Learning and Leadership (4 papers) and Management and Marketing Education (4 papers). Gordon Wills collaborates with scholars based in United Kingdom, Australia and Iraq. Gordon Wills's co-authors include Martin Christopher, Bernard W. Taylor, A. M. Rushton, Abby Day, David Midgley, Christine Oldman, John Peters, Richard A. Mole, Donald Cowell and David Ashton and has published in prestigious journals such as Industrial Marketing Management, European Journal of Marketing and Long Range Planning.

In The Last Decade

Gordon Wills

50 papers receiving 210 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Gordon Wills United Kingdom 9 100 79 49 48 32 68 304
John A. Weber United States 10 93 0.9× 104 1.3× 63 1.3× 74 1.5× 36 1.1× 16 284
Louis V. Gerstner 4 65 0.7× 123 1.6× 39 0.8× 38 0.8× 23 0.7× 7 288
Geoffrey A. Lancaster United Kingdom 7 72 0.7× 45 0.6× 33 0.7× 50 1.0× 18 0.6× 14 211
Bob de Wit 4 67 0.7× 133 1.7× 34 0.7× 23 0.5× 35 1.1× 6 272
W.J. Vrakking Netherlands 5 43 0.4× 169 2.1× 44 0.9× 35 0.7× 30 0.9× 5 273
J.F. den Hertog Netherlands 6 85 0.8× 74 0.9× 81 1.7× 16 0.3× 62 1.9× 9 290
Ron Meyer United States 5 67 0.7× 149 1.9× 36 0.7× 21 0.4× 41 1.3× 8 292
William L. Shanklin United States 10 78 0.8× 144 1.8× 26 0.5× 120 2.5× 53 1.7× 39 363
Linda G. Sprague United States 8 68 0.7× 94 1.2× 131 2.7× 16 0.3× 66 2.1× 14 289
Chow Hou Wee Singapore 10 94 0.9× 126 1.6× 36 0.7× 84 1.8× 12 0.4× 28 297

Countries citing papers authored by Gordon Wills

Since Specialization
Citations

This map shows the geographic impact of Gordon Wills's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Gordon Wills with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Gordon Wills more than expected).

Fields of papers citing papers by Gordon Wills

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Gordon Wills. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Gordon Wills. The network helps show where Gordon Wills may publish in the future.

Co-authorship network of co-authors of Gordon Wills

This figure shows the co-authorship network connecting the top 25 collaborators of Gordon Wills. A scholar is included among the top collaborators of Gordon Wills based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Gordon Wills. Gordon Wills is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Wills, Gordon, et al.. (2018). Organizational Design For Marketing Futures. 1 indexed citations
2.
Wills, Gordon, et al.. (1997). Re‐engineering knowledge logistics. Logistics Information Management. 10(2). 80–91. 6 indexed citations
3.
Wills, Gordon, et al.. (1993). Learning in Marketing Clubland. Marketing Intelligence & Planning. 11(11). 31–46. 1 indexed citations
4.
Wills, Gordon. (1992). Enabling Managerial Growth and Ownership Succession. Management Decision. 30(1). 14 indexed citations
5.
Wills, Gordon. (1992). Enabling Customers to Drive Your Enterprise. Management Decision. 30(3). 3 indexed citations
6.
Wills, Gordon. (1991). Marketing Reality: The Sole End and Purpose of Productionis Consumption. European Journal of Marketing. 25(4). 9–26. 4 indexed citations
7.
Wills, Gordon, et al.. (1991). Creating a Marketing Intelligentsia. Marketing Intelligence & Planning. 9(4). 2–20. 7 indexed citations
8.
Wills, Gordon. (1981). Marketing of Continuing Management Development. European Journal of Marketing. 15(4). 26–60. 1 indexed citations
9.
Wills, Gordon. (1981). Organisational Change and Leadership in a University: A Business School Case. Leadership & Organization Development Journal. 2(3). 21–26. 1 indexed citations
10.
Wills, Gordon. (1981). University/Industry Liaison as Metamarketing. Westminster Studies in Education. 4(1). 19–27. 1 indexed citations
11.
Wills, Gordon. (1978). Special Issue: Business School Graffiti. European Journal of Marketing. 12(1). 1–135. 5 indexed citations
12.
Wills, Gordon & Christine Oldman. (1974). A Longitudinal Study of the Costs and Benefits of Selected Library Services: Initial Exploration and Framework. Working Discussion Document No. 74/6-1.. 1 indexed citations
13.
Christopher, Martin & Gordon Wills. (1974). Developing Customer Service Policies. 4(6). 321–352. 12 indexed citations
14.
Wills, Gordon, et al.. (1973). Fashion marketing : an anthology of viewpoints and perspectives. 10 indexed citations
15.
Wills, Gordon. (1972). Technological forecasting : the art and its managerial implications. Penguin Books. 4 indexed citations
16.
Christopher, Martin, Donald Cowell, & Gordon Wills. (1972). Marketing Below the Line. Medical Entomology and Zoology. 1 indexed citations
17.
Wills, Gordon, et al.. (1970). Marketing research : selected readings. Penguin eBooks. 1 indexed citations
18.
Wills, Gordon, et al.. (1969). Sources of U.K. marketing information. 1 indexed citations
19.
Wills, Gordon, et al.. (1967). Handbook of management technology. 3 indexed citations
20.
Wills, Gordon. (1967). The marketing design of life assurance proposals. European Journal of Marketing. 1(2). 21–28. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact

Rankless by CCL
2026