TC Melewar
- Sociology and Political Science top 10%
- Marketing top 5%
- Organizational Behavior and Human Resource Management top 5%
- Strategy and Management
- Social Psychology
- Co-authors
- Bang NguyenPantea ForoudiTuğra Nazlı AkarsuArch G. WoodsideLynn L. K. LimAhmed Rageh IsmailBahtiar MohamadRossella Chiara Gambetti
- Topics
- Customer Service Quality and Loyalty (7 papers)Consumer Behavior in Brand Consumption and Identification (6 papers)Digital Marketing and Social Media (5 papers)
- Cited by
- MarketingOrganizational Behavior and Human Resource ManagementTourism, Leisure and Hospitality Management
- Journals
- International Journal of Hospitality ManagementIndustrial Management & Data SystemsJournal of Marketing Management
- Partner nations
- United KingdomChinaMalaysia
In The Last Decade
TC Melewar
17 papers receiving 319 citations
Peers
Comparison fields: 5 of 48
- Sociology and Political Science 213
- Marketing 196
- Organizational Behavior and Human Resource Management 111
- Strategy and Management 39
- Social Psychology 22
Countries citing papers authored by TC Melewar
This map shows the geographic impact of TC Melewar's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by TC Melewar with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites TC Melewar more than expected).
Fields of papers citing papers by TC Melewar
This network shows the impact of papers produced by TC Melewar. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by TC Melewar. The network helps show where TC Melewar may publish in the future.
Co-authorship network of co-authors of TC Melewar
This figure shows the co-authorship network connecting the top 25 collaborators of TC Melewar. A scholar is included among the top collaborators of TC Melewar based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with TC Melewar. TC Melewar is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 1 | |
| 2 | 1 | |
| 3 | 14 | |
| 4 | 77 | |
| 5 | 10 | |
| 6 | 18 | |
| 7 | Beer consumption and perceptions of Utopic authenticity | 0 |
| 8 | 4 | |
| 9 | 11 | |
| 10 | 4 | |
| 11 | 7 | |
| 12 | 25 | |
| 13 | 63 | |
| 14 | 23 | |
| 15 | 3 | |
| 16 | 60 | |
| 17 | A structural model to examine the antecedents and consequences of customer with experiential brands | 1 |
| 18 | A netnography study to uncover the underlying dimensions of customer experience with resort brands | 6 |
About TC Melewar
TC Melewar is a scholar working on Tourism, Leisure and Hospitality Management, Organizational Behavior and Human Resource Management and Marketing, having authored 18 papers that have together received 328 indexed citations. Recurring topics across this work include Customer Service Quality and Loyalty (7 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Digital Marketing and Social Media (5 papers). The work is most often cited by research in Marketing (196 citations), Organizational Behavior and Human Resource Management (111 citations) and Tourism, Leisure and Hospitality Management (16 citations). TC Melewar has collaborated with scholars based in United Kingdom, China and Malaysia. Frequent co-authors include Bang Nguyen, Pantea Foroudi, Tuğra Nazlı Akarsu, Arch G. Woodside, Lynn L. K. Lim, Ahmed Rageh Ismail, Bahtiar Mohamad, Rossella Chiara Gambetti, Sharifah Faridah Syed Alwi and Martin J. Liu. Their work appears in journals such as International Journal of Hospitality Management, Industrial Management & Data Systems and Journal of Marketing Management.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.