Debra M. Desrochers

560 total citations
9 papers, 346 citations indexed

About

Debra M. Desrochers is a scholar working on Marketing, Strategy and Management and Clinical Psychology. According to data from OpenAlex, Debra M. Desrochers has authored 9 papers receiving a total of 346 indexed citations (citations by other indexed papers that have themselves been cited), including 5 papers in Marketing, 2 papers in Strategy and Management and 2 papers in Clinical Psychology. Recurrent topics in Debra M. Desrochers's work include Consumer Market Behavior and Pricing (4 papers), Consumer Behavior in Brand Consumption and Identification (3 papers) and Obesity, Physical Activity, Diet (2 papers). Debra M. Desrochers is often cited by papers focused on Consumer Market Behavior and Pricing (4 papers), Consumer Behavior in Brand Consumption and Identification (3 papers) and Obesity, Physical Activity, Diet (2 papers). Debra M. Desrochers collaborates with scholars based in United States and United Kingdom. Debra M. Desrochers's co-authors include William L. Wilkie, Gregory T. Gundlach, Kevin Bradford, Elizabeth S. Moore, Paul E. Nelson, Joan M. Phillips, Helene H. Fung and Maria Loades and has published in prestigious journals such as Journal of Consumer Research, Journal of Business Ethics and Journal of Retailing.

In The Last Decade

Debra M. Desrochers

8 papers receiving 312 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Debra M. Desrochers United States 7 210 67 51 49 46 9 346
Margarita Gorlin United States 6 272 1.3× 56 0.8× 66 1.3× 43 0.9× 38 0.8× 6 448
Jacob Suher United States 8 399 1.9× 51 0.8× 31 0.6× 44 0.9× 20 0.4× 11 530
Suné Donoghue South Africa 10 246 1.2× 40 0.6× 61 1.2× 53 1.1× 20 0.4× 22 495
Priyali Rajagopal United States 11 223 1.1× 70 1.0× 14 0.3× 95 1.9× 34 0.7× 26 519
Matthias Sohn Germany 10 65 0.3× 36 0.5× 43 0.8× 15 0.3× 28 0.6× 24 271
Alex Gofman United States 11 145 0.7× 38 0.6× 30 0.6× 93 1.9× 37 0.8× 20 491
Christine Eckert Australia 9 133 0.6× 50 0.7× 85 1.7× 58 1.2× 43 0.9× 17 458
Rita Coelho do Vale Portugal 9 212 1.0× 72 1.1× 32 0.6× 42 0.9× 19 0.4× 12 328
Mihai Niculescu United States 14 193 0.9× 189 2.8× 22 0.4× 26 0.5× 34 0.7× 28 489
Olivier Trendel France 10 181 0.9× 131 2.0× 19 0.4× 87 1.8× 8 0.2× 26 461

Countries citing papers authored by Debra M. Desrochers

Since Specialization
Citations

This map shows the geographic impact of Debra M. Desrochers's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Debra M. Desrochers with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Debra M. Desrochers more than expected).

Fields of papers citing papers by Debra M. Desrochers

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Debra M. Desrochers. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Debra M. Desrochers. The network helps show where Debra M. Desrochers may publish in the future.

Co-authorship network of co-authors of Debra M. Desrochers

This figure shows the co-authorship network connecting the top 25 collaborators of Debra M. Desrochers. A scholar is included among the top collaborators of Debra M. Desrochers based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Debra M. Desrochers. Debra M. Desrochers is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

9 of 9 papers shown
1.
2.
Moore, Elizabeth S., William L. Wilkie, & Debra M. Desrochers. (2016). All in the Family? Parental Roles in the Epidemic of Childhood Obesity. Journal of Consumer Research. ucw059–ucw059. 73 indexed citations
3.
Desrochers, Debra M.. (2015). Advertising to Children in Traditional and New Media. Journal of Children and Media. 9(2). 272–275. 1 indexed citations
4.
Bradford, Kevin & Debra M. Desrochers. (2009). The Use of Scents to Influence Consumers: The Sense of Using Scents to Make Cents. Journal of Business Ethics. 90(S2). 141–153. 68 indexed citations
5.
Desrochers, Debra M., et al.. (2007). Children's Exposure to Television Advertising: Implications for Childhood Obesity. Journal of Public Policy & Marketing. 26(2). 182–201. 62 indexed citations
6.
Desrochers, Debra M. & Paul E. Nelson. (2006). Adding consumer behavior insights to category management: Improving item placement decisions. Journal of Retailing. 82(4). 357–365. 40 indexed citations
7.
Desrochers, Debra M., et al.. (2003). Analysis of Antitrust Challenges to Category Captain Arrangements. Journal of Public Policy & Marketing. 22(2). 201–215. 51 indexed citations
8.
Gundlach, Gregory T., Joan M. Phillips, & Debra M. Desrochers. (2002). Antitrust and Marketing: A Primer and Call to Research. Journal of Public Policy & Marketing. 21(2). 232–236. 15 indexed citations
9.
Wilkie, William L., Debra M. Desrochers, & Gregory T. Gundlach. (2002). Marketing Research and Public Policy: The Case of Slotting Fees. Journal of Public Policy & Marketing. 21(2). 275–288. 36 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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