Alex Gofman

877 total citations
20 papers, 491 citations indexed

About

Alex Gofman is a scholar working on Marketing, Social Psychology and Food Science. According to data from OpenAlex, Alex Gofman has authored 20 papers receiving a total of 491 indexed citations (citations by other indexed papers that have themselves been cited), including 10 papers in Marketing, 7 papers in Social Psychology and 6 papers in Food Science. Recurrent topics in Alex Gofman's work include Color perception and design (6 papers), Sensory Analysis and Statistical Methods (5 papers) and Consumer Behavior in Brand Consumption and Identification (4 papers). Alex Gofman is often cited by papers focused on Color perception and design (6 papers), Sensory Analysis and Statistical Methods (5 papers) and Consumer Behavior in Brand Consumption and Identification (4 papers). Alex Gofman collaborates with scholars based in United States, Estonia and Sweden. Alex Gofman's co-authors include Howard Moskowitz, Tõnis Mets, Jacqueline H. Beckley, Hollis Ashman, David Moskowitz and Samuel Rabino and has published in prestigious journals such as Journal of Consumer Marketing, Journal of Product & Brand Management and Journal of Hospitality Marketing & Management.

In The Last Decade

Alex Gofman

19 papers receiving 399 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Alex Gofman United States 11 145 93 85 74 38 20 491
Priyali Rajagopal United States 11 223 1.5× 95 1.0× 59 0.7× 122 1.6× 70 1.8× 26 519
Michał Folwarczny Norway 14 216 1.5× 113 1.2× 62 0.7× 100 1.4× 59 1.6× 38 473
Suné Donoghue South Africa 10 246 1.7× 53 0.6× 85 1.0× 129 1.7× 40 1.1× 22 495
Sarah Lefebvre United States 11 146 1.0× 63 0.7× 69 0.8× 76 1.0× 35 0.9× 19 303
Justina Gineikienė Lithuania 8 198 1.4× 89 1.0× 80 0.9× 100 1.4× 68 1.8× 18 361
Kevin L. Sample United States 5 181 1.2× 65 0.7× 64 0.8× 73 1.0× 58 1.5× 8 318
Roberta Crouch Australia 11 195 1.3× 64 0.7× 34 0.4× 80 1.1× 41 1.1× 21 314
Paul M. Connell United States 11 200 1.4× 52 0.6× 26 0.3× 126 1.7× 59 1.6× 16 400
Hu Jing China 12 143 1.0× 91 1.0× 25 0.3× 170 2.3× 20 0.5× 21 419
Yunhui Huang China 15 253 1.7× 128 1.4× 27 0.3× 191 2.6× 32 0.8× 28 570

Countries citing papers authored by Alex Gofman

Since Specialization
Citations

This map shows the geographic impact of Alex Gofman's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Alex Gofman with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Alex Gofman more than expected).

Fields of papers citing papers by Alex Gofman

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Alex Gofman. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Alex Gofman. The network helps show where Alex Gofman may publish in the future.

Co-authorship network of co-authors of Alex Gofman

This figure shows the co-authorship network connecting the top 25 collaborators of Alex Gofman. A scholar is included among the top collaborators of Alex Gofman based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Alex Gofman. Alex Gofman is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Gofman, Alex, et al.. (2016). Premium by Design.
2.
Gofman, Alex & Howard Moskowitz. (2012). Rule Developing Experimentation: A Systematic Approach to Understand and Engineer the Consumer Mind. BENTHAM SCIENCE PUBLISHERS eBooks. 4 indexed citations
3.
Gofman, Alex, et al.. (2011). Premium by Design: How to Understand, Design and Market High End Products. Data Archiving and Networked Services (DANS). 2 indexed citations
4.
Gofman, Alex, Howard Moskowitz, & Tõnis Mets. (2011). Marketing Museums and Exhibitions: What Drives the Interest of Young People. Journal of Hospitality Marketing & Management. 20(6). 601–618. 34 indexed citations
5.
Gofman, Alex, et al.. (2010). Decoding consumer perceptions of premium products with rule‐developing experimentation. Journal of Consumer Marketing. 27(5). 425–436. 7 indexed citations
6.
Gofman, Alex & Howard Moskowitz. (2010). IMPROVING CUSTOMERS TARGETING WITH SHORT INTERVENTION TESTING. International Journal of Innovation Management. 14(3). 435–448. 4 indexed citations
7.
Gofman, Alex, Howard Moskowitz, & Tõnis Mets. (2010). Accelerating structured consumer‐driven package design. Journal of Consumer Marketing. 27(2). 157–168. 53 indexed citations
8.
Gofman, Alex & Howard Moskowitz. (2009). ISOMORPHIC PERMUTED EXPERIMENTAL DESIGNS AND THEIR APPLICATION IN CONJOINT ANALYSIS. Journal of Sensory Studies. 25(1). 127–145. 88 indexed citations
9.
Gofman, Alex, et al.. (2009). ROLE OF CORPORATE LEADERSHIP AND INNOVATION CLAIMS ON CONSUMER PERCEPTION OF PREMIUM PRODUCTS. International Journal of Innovation Management. 13(4). 665–681. 4 indexed citations
10.
Gofman, Alex, et al.. (2009). Extending Rule Developing Experimentation to Perception of Food Packages with Eye Tracking. 3(1). 66–78. 39 indexed citations
11.
Gofman, Alex, Howard Moskowitz, & Tõnis Mets. (2009). Developing new corporate understanding of an existing product. Journal of Product & Brand Management. 18(2). 84–94. 5 indexed citations
12.
Gofman, Alex & Howard Moskowitz. (2009). Steps towards a consumer-driven innovation machine for 'ordinary' product categories in their later lifecycle stages. International Journal of Technology Management. 45(3/4). 349–349. 8 indexed citations
13.
Gofman, Alex, Howard Moskowitz, & Tõnis Mets. (2009). Integrating science into web design: consumer‐driven web site optimization. Journal of Consumer Marketing. 26(4). 286–298. 19 indexed citations
14.
Moskowitz, Howard & Alex Gofman. (2007). Selling Blue Elephants: How to Make Great Products That People Want Before They Even Know They Want Them. 72 indexed citations
15.
Moskowitz, Howard, et al.. (2007). Effective and confident communications in the midst of a major crisis. International Journal of Pharmaceutical and Healthcare Marketing. 1(4). 318–348. 2 indexed citations
16.
Gofman, Alex. (2006). EMERGENT SCENARIOS, SYNERGIES AND SUPPRESSIONS UNCOVERED WITHIN CONJOINT ANALYSIS*. Journal of Sensory Studies. 21(4). 373–414. 21 indexed citations
17.
Moskowitz, Howard, Alex Gofman, & Jacqueline H. Beckley. (2006). USING HIGH‐LEVEL CONSUMER‐RESEARCH METHODS TO CREATE A TOOL‐DRIVEN GUIDEBOOK AND DATABASE FOR PRODUCT DEVELOPMENT AND MARKETING. Journal of Sensory Studies. 21(1). 54–100. 17 indexed citations
18.
Moskowitz, Howard, Alex Gofman, Jacqueline H. Beckley, & Hollis Ashman. (2006). FOUNDING A NEW SCIENCE: MIND GENOMICS. Journal of Sensory Studies. 21(3). 266–307. 67 indexed citations
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Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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