Cristina Zerbini

460 total citations
24 papers, 291 citations indexed

About

Cristina Zerbini is a scholar working on Marketing, Strategy and Management and Economics and Econometrics. According to data from OpenAlex, Cristina Zerbini has authored 24 papers receiving a total of 291 indexed citations (citations by other indexed papers that have themselves been cited), including 12 papers in Marketing, 5 papers in Strategy and Management and 4 papers in Economics and Econometrics. Recurrent topics in Cristina Zerbini's work include Consumer Behavior in Brand Consumption and Identification (8 papers), Environmental Sustainability in Business (4 papers) and Consumer Packaging Perceptions and Trends (3 papers). Cristina Zerbini is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (8 papers), Environmental Sustainability in Business (4 papers) and Consumer Packaging Perceptions and Trends (3 papers). Cristina Zerbini collaborates with scholars based in Italy and Netherlands. Cristina Zerbini's co-authors include Beatrice Luceri, Rosa Palladino, Tammo H.A. Bijmolt, Nicoletta Pellegrini, Furio Brighenti, Alice Rosi, Francesca Scazzina, Antonella Marchetti, Elisa Martinelli and Cinzia Di Dio and has published in prestigious journals such as Food Research International, Food Quality and Preference and International Journal of Research in Marketing.

In The Last Decade

Cristina Zerbini

22 papers receiving 276 citations

Peers

Cristina Zerbini

MARKE

SPS

Beatrice Luceri Italy

Vinicius Antonio Machado Nardi Brazil

Zdenka Kádeková Slovakia

Mohammed Ziaul Hoque Bangladesh

Gessuir Pigatto Brazil

Raghava R. Gundala United States

Muhammad Danish Habib Pakistan

Sergio Rivaroli Italy

Ha-Won Jang South Korea

Viktorija Kulikovskaja Denmark

Beatrice Luceri Italy

Cristina Zerbini

194 ×1.4

MARKE

106 ×1.5

SPS

48 ×0.8

36 ×0.8

39 ×0.9

Citations per year, relative to Cristina Zerbini Cristina Zerbini (= 1×) peers Beatrice Luceri

Countries citing papers authored by Cristina Zerbini

Since Specialization

Citations

This map shows the geographic impact of Cristina Zerbini's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Cristina Zerbini with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Cristina Zerbini more than expected).

Fields of papers citing papers by Cristina Zerbini

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Cristina Zerbini. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Cristina Zerbini. The network helps show where Cristina Zerbini may publish in the future.

Co-authorship network of co-authors of Cristina Zerbini

This figure shows the co-authorship network connecting the top 25 collaborators of Cristina Zerbini. A scholar is included among the top collaborators of Cristina Zerbini based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Cristina Zerbini. Cristina Zerbini is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Zerbini, Cristina, et al.. (2025). From sustainability to health: Investigating the halo effect in food consumption behavior. Sustainable Production and Consumption. 60. 111–122. 1 indexed citations

Zerbini, Cristina, Francesca De Canio, Elisa Martinelli, & Beatrice Luceri. (2024). Are gluten-free products healthy for non-celiac consumers? How the perception of well-being moderates gluten-free addiction. Food Quality and Preference. 118. 105183–105183. 9 indexed citations

Zerbini, Cristina, et al.. (2022). Drivers of consumer adoption of e-Commerce: A meta-analysis. International Journal of Research in Marketing. 39(4). 1186–1208. 32 indexed citations

Zerbini, Cristina, et al.. (2022). Mobile shopping behavior: a bibliometric analysis. Sinergie Italian Journal of Management. 40(2). 233–256. 2 indexed citations

Zerbini, Cristina, et al.. (2021). Sustainable Supply Chain Management: A Literature Review. Micro & macro marketing. 19–42. 4 indexed citations

Luceri, Beatrice, et al.. (2021). The Role of Social Networks During the COVID-19 Lockdown: Real-Life Social Distancing Vs Virtual Interactions. International Journal of Business and Management. 16(5). 133–133.

Zerbini, Cristina, et al.. (2020). Consumers’ attitude and purchase intention towards organic personal care products. An application of the S-O-R model. Sinergie Italian Journal of Management. 38(1). 121–137. 38 indexed citations

Zerbini, Cristina, Beatrice Luceri, Antonella Marchetti, & Cinzia Di Dio. (2019). Shaping consumption propensity through the emotional response evoked by nutritional labels: Evidence from an fMRI study. Food Research International. 125. 108547–108547. 6 indexed citations

Zerbini, Cristina, et al.. (2019). A new model to predict consumers' willingness to buy fair-trade products. Food Research International. 122. 167–173. 36 indexed citations

10.

Zerbini, Cristina, et al.. (2019). “Palm oil free” vs “sustainable palm oil”: the impact of claims on consumer perception. British Food Journal. 121(9). 2027–2035. 16 indexed citations

11.

Zerbini, Cristina, et al.. (2019). How fair-trade claims and emotional empathy affect the consumer’s propensity to buy fair chocolate?. British Food Journal. 121(7). 1605–1613. 15 indexed citations

12.

Zerbini, Cristina, et al.. (2018). La marca del distributore premium nella prospettiva degli attori della filiera: un’analisi esplorativa.. Micro & macro marketing. 3(3). 417–436. 1 indexed citations

13.

Zerbini, Cristina, et al.. (2018). Sexual stimuli in advertising: The opposite sex effect. MERCATI & COMPETITIVITÀ. 115–130. 1 indexed citations

14.

Rosi, Alice, et al.. (2017). How to improve food choices through vending machines: The importance of healthy food availability and consumers’ awareness. Food Quality and Preference. 62. 262–269. 32 indexed citations

15.

Luceri, Beatrice, et al.. (2017). Innovation in Tradition: Key Success Factors of New Entrepreneurs in the Retail Trade. International Business Research. 10(12). 239–239. 4 indexed citations

16.

Zerbini, Cristina, et al.. (2017). SBs Purchase Determinants in Italian Market: A Survey of Different Retailers’ Shoppers. International Business Research. 10(8). 1–1. 1 indexed citations

17.

Zerbini, Cristina, et al.. (2017). Leveraging consumer’s behaviour to promote generic drugs in Italy. Health Policy. 121(4). 397–406. 15 indexed citations

18.

Luceri, Beatrice, et al.. (2017). Consumer Responses to Explicit Sexual Stimuli in Advertising: Artistic vs Provocative Style. International Business Research. 11(1). 102–102. 2 indexed citations

19.

Zerbini, Cristina, et al.. (2017). Consumers' intention to buy generic drugs: Evidences from the Italian setting. MERCATI & COMPETITIVITÀ. 159–176. 1 indexed citations

20.

Luceri, Beatrice, et al.. (2016). Product versus region of origin: which wins in consumer persuasion?. British Food Journal. 118(9). 2157–2170. 34 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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