Chetna Kudeshia
- Marketing top 2%
- Consumer Behavior in Brand Consumption and Identification 6
- Marketing and Advertising Strategies 1
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- Technology Adoption and User Behaviour 6
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- Digital Marketing and Social Media 7
- Demography top 10%
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- FinTech, Crowdfunding, Digital Finance 1
- Co-authors
- Amresh KumarArun Mittal
- Journals
- Computers in Human Behavior (1 paper)Management Research Review (1 paper)International Journal of Internet Marketing and Advertising (2 papers)
- Partner nations
- India
In The Last Decade
Chetna Kudeshia
7 papers receiving 421 citations
Hit Papers
Peers
Comparison fields: 5 of 48
- Marketing 286
- Information Systems and Management 161
- Sociology and Political Science 360
- Organizational Behavior and Human Resource Management 66
- Demography 68
Countries citing papers authored by Chetna Kudeshia
This map shows the geographic impact of Chetna Kudeshia's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Chetna Kudeshia with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Chetna Kudeshia more than expected).
Fields of papers citing papers by Chetna Kudeshia
This network shows the impact of papers produced by Chetna Kudeshia. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Chetna Kudeshia. The network helps show where Chetna Kudeshia may publish in the future.
Co-authorship network
The 2 scholars most cited alongside Chetna Kudeshia, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | Social eWOM: does it affect the brand attitude and purchase intention of brands?breakdown → | 2017 | 340 |
| 2 | 2016 | 3 | |
| 3 | 2016 | 8 | |
| 4 | 2015 | 87 | |
| 5 | 2015 | 4 | |
| 6 | 2015 | 6 | |
| 7 | 2014 | 1 |
About Chetna Kudeshia
Chetna Kudeshia is a scholar working on Information Systems and Management, Marketing and Sociology and Political Science, having authored 7 papers that have together received 449 indexed citations. Recurring topics across this work include Digital Marketing and Social Media (7 papers), Technology Adoption and User Behaviour (6 papers), Consumer Behavior in Brand Consumption and Identification (6 papers), Marketing and Advertising Strategies (1 paper) and FinTech, Crowdfunding, Digital Finance (1 paper). The work is most often cited by research in Marketing (286 citations), Information Systems and Management (161 citations) and Sociology and Political Science (360 citations). Chetna Kudeshia has collaborated with scholars based in India. Frequent co-authors include Amresh Kumar and Arun Mittal. Their work appears in journals such as Computers in Human Behavior, Management Research Review and International Journal of Internet Marketing and Advertising.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.