International Journal of Internet Marketing and Advertising

443 papers and 2.4k indexed citations i.

About

The 443 papers published in International Journal of Internet Marketing and Advertising in the last decades have received a total of 2.4k indexed citations. Papers published in International Journal of Internet Marketing and Advertising usually cover Sociology and Political Science (347 papers), Information Systems and Management (203 papers) and Marketing (192 papers) specifically the topics of Digital Marketing and Social Media (334 papers), Technology Adoption and User Behaviour (198 papers) and Consumer Behavior in Brand Consumption and Identification (122 papers). The most active scholars publishing in International Journal of Internet Marketing and Advertising are Byeong‐Joon Moon, Linwan Wu, Iryna Pentina, Anthony C. Koh, Imran S. Currim, Rick L. Andrews, Birgit Andrine Apenes Solem, Naa Amponsah Dodoo, HsiuJu Rebecca Yen and Bashar S. Gammoh.

In The Last Decade

Fields of papers published in International Journal of Internet Marketing and Advertising

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers published in International Journal of Internet Marketing and Advertising. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers published in International Journal of Internet Marketing and Advertising.

Countries where authors publish in International Journal of Internet Marketing and Advertising

Since Specialization
Citations

This map shows the geographic impact of research published in International Journal of Internet Marketing and Advertising. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by papers published in International Journal of Internet Marketing and Advertising with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites International Journal of Internet Marketing and Advertising more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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