International Journal of Internet Marketing and Advertising

3.1k citations
483 papers · · active since 1950

Impact in

    • Technology Adoption and User Behaviour
  • Marketing top 5%
    • Consumer Behavior in Brand Consumption and Identification
    • Consumer Retail Behavior Studies
    • Consumer Market Behavior and Pricing

Papers in

    • Technology Adoption and User Behaviour 214
    • Consumer Behavior in Brand Consumption and Identification 127
    • Consumer Retail Behavior Studies 39
    • Consumer Market Behavior and Pricing 25

International Journal of Internet Marketing and Advertising

424 papers receiving 2.9k citations

Peers

International Journal of Internet Marketing and Advertising
Comparison fields: 5 of 108
  • Information Systems and Management 1.2k
  • Marketing 1.5k
  • Organizational Behavior and Human Resource Management 535
  • Sociology and Political Science 2.1k
  • Communication 271
Replace International Journal of Electronic Business with:
International Journal of Electronic Business United States
Journal of the Association for Consumer Research United States
Journal of Global Fashion Marketing United States
Human Behavior and Emerging Technologies United States
Journal of Electronic Commerce in Organizations United States
Journal of Marketing Analytics United States
Computers in Human Behavior Reports United States
International Journal of E-Business Research United States
Aslib Journal of Information Management China
International Journal of Information Management Data Insights India
International Journal of Internet Marketing and Advertising relative to International Journal of Electronic Business United States International Journal of Electronic Business's profile →
Citations per field
00.5×1.5×2.1×
International Journal of Electronic Business · 1×
Citations per year

Countries where authors publish in International Journal of Internet Marketing and Advertising

Since Specialization
Citations

This map shows the geographic impact of research published in International Journal of Internet Marketing and Advertising. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by papers published in International Journal of Internet Marketing and Advertising with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites International Journal of Internet Marketing and Advertising more than expected).

Fields of papers published in International Journal of Internet Marketing and Advertising

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers published in International Journal of Internet Marketing and Advertising. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers published in International Journal of Internet Marketing and Advertising.

About International Journal of Internet Marketing and Advertising

The 483 papers published in International Journal of Internet Marketing and Advertising in the last decades have received a total of 3.1k indexed citations . Papers published in International Journal of Internet Marketing and Advertising usually cover Information Systems and Management (219 papers), Marketing (201 papers), Sociology and Political Science (373 papers), Communication (57 papers) and Organizational Behavior and Human Resource Management (69 papers) specifically the topics of Digital Marketing and Social Media (360 papers), Technology Adoption and User Behaviour (214 papers), Consumer Behavior in Brand Consumption and Identification (127 papers), Customer Service Quality and Loyalty (69 papers), Impact of Technology on Adolescents (40 papers), Consumer Retail Behavior Studies (39 papers), Knowledge Management and Sharing (38 papers) and Consumer Market Behavior and Pricing (25 papers). The most active scholars publishing in International Journal of Internet Marketing and Advertising are Byeong‐Joon Moon, Linwan Wu, Anthony C. Koh, Iryna Pentina, Naa Amponsah Dodoo, Bashar S. Gammoh, Rick L. Andrews, Imran S. Currim, HsiuJu Rebecca Yen and Birgit Andrine Apenes Solem.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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