Asif Muzaffar
Impact in
- Marketing top 5%
- Consumer Retail Behavior Studies
- Environmental Sustainability in Business
- Human-Computer Interaction top 10%
- Virtual Reality Applications and Impacts
Papers in
- Marketing 10
- Consumer Market Behavior and Pricing 4
- Environmental Sustainability in Business 3
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- Sustainable Supply Chain Management 5
- Co-authors
- Hassan Ahmad (3 shared papers)Asad Hassan Butt (3 shared papers)Muhammad Nasir Malik (8 shared papers)Muhammad Noman Shafique (2 shared papers)Fayaz Ali (2 shared papers)M. Khurrum S. Bhutta (3 shared papers)Jawad Abbas (2 shared papers)Aisha Azhar (3 shared papers)
- Journals
- International Journal of Disaster Risk Reduction (2 papers)Quality Technology & Quantitative Management (1 paper)International Journal of Services and Operations Management (1 paper)International Entrepreneurship and Management Journal (1 paper)Operations Management Research (1 paper)
- Partner nations
- PakistanChinaUnited Kingdom
In The Last Decade
Asif Muzaffar
20 papers receiving 264 citations
Peers
Comparison fields: 5 of 67
- Marketing 117
- Human-Computer Interaction 43
- Information Systems and Management 51
- Strategy and Management 91
- Management Information Systems 42
Countries citing papers authored by Asif Muzaffar
This map shows the geographic impact of Asif Muzaffar's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Asif Muzaffar with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Asif Muzaffar more than expected).
Fields of papers citing papers by Asif Muzaffar
This network shows the impact of papers produced by Asif Muzaffar. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Asif Muzaffar. The network helps show where Asif Muzaffar may publish in the future.
Co-authors
The 16 scholars most cited alongside Asif Muzaffar, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 21 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2021 | 46 | |
| 2 | 2022 | 36 | |
| 3 | 2021 | 34 | |
| 4 | 2023 | 32 | |
| 5 | Impact of Technology on Performance of Employees (A Case Study on Allied Bank Ltd, Pakistan) | 2014 | 31 |
| 6 | Do Business Schools Really Fulfill Industry Requirements? An Investigation of Industrial Performance of Business Graduates | 2014 | 17 |
| 7 | 2021 | 15 | |
| 8 | 2018 | 14 | |
| 9 | 2019 | 13 | |
| 10 | 2019 | 10 | |
| 11 | 2013 | 10 | |
| 12 | 2017 | 8 | |
| 13 | To Examine the Application and Practicality of Aakers’ Brand Equity Model in Relation with Recurrent Purchases Decision for Imported Beauty Care products (A study of female customers’ of Pakistan) | 2014 | 4 |
| 14 | 2025 | 3 | |
| 15 | 2016 | 2 | |
| 16 | 2018 | 2 | |
| 17 | 2021 | 2 | |
| 18 | 2025 | 1 | |
| 19 | 2021 | 1 | |
| 20 | 2017 | 1 |
About Asif Muzaffar
Asif Muzaffar is a scholar working on Marketing, Strategy and Management, Sociology and Political Science, Management Information Systems and Management Science and Operations Research, having authored 21 papers that have together received 282 indexed citations. Recurring topics across this work include Sustainable Supply Chain Management (5 papers), Supply Chain and Inventory Management (5 papers), Digital Marketing and Social Media (4 papers), Consumer Market Behavior and Pricing (4 papers), Environmental Sustainability in Business (3 papers), Disaster Management and Resilience (2 papers), Disaster Response and Management (2 papers) and Customer Service Quality and Loyalty (2 papers). The work is most often cited by research in Marketing (117 citations), Human-Computer Interaction (43 citations), Information Systems and Management (51 citations), Strategy and Management (91 citations) and Management Information Systems (42 citations). Asif Muzaffar has collaborated with scholars based in Pakistan, China and United Kingdom. Frequent co-authors include Hassan Ahmad, Asad Hassan Butt, Muhammad Nasir Malik, Muhammad Noman Shafique, Fayaz Ali, M. Khurrum S. Bhutta, Jawad Abbas, Aisha Azhar, Faizul Huq and Gökhan Eğilmez. Their work appears in journals such as International Journal of Disaster Risk Reduction, Quality Technology & Quantitative Management, International Journal of Services and Operations Management, International Entrepreneurship and Management Journal and Operations Management Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.