Andreas Strebinger

434 total citations
17 papers, 264 citations indexed

About

Andreas Strebinger is a scholar working on Marketing, Sociology and Political Science and Strategy and Management. According to data from OpenAlex, Andreas Strebinger has authored 17 papers receiving a total of 264 indexed citations (citations by other indexed papers that have themselves been cited), including 11 papers in Marketing, 6 papers in Sociology and Political Science and 4 papers in Strategy and Management. Recurrent topics in Andreas Strebinger's work include Consumer Behavior in Brand Consumption and Identification (7 papers), Digital Marketing and Social Media (5 papers) and Technology Adoption and User Behaviour (3 papers). Andreas Strebinger is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (7 papers), Digital Marketing and Social Media (5 papers) and Technology Adoption and User Behaviour (3 papers). Andreas Strebinger collaborates with scholars based in Austria, Canada and Australia. Andreas Strebinger's co-authors include Horst Treiblmaier, Abderahman Rejeb, Xiaoling Guo, Anita Zednik, Thomas Otter and Sabine Hoffmann and has published in prestigious journals such as Journal of Business Research, International Journal of Information Management and European Journal of Marketing.

In The Last Decade

Andreas Strebinger

17 papers receiving 247 citations

Peers

Andreas Strebinger
Comparison fields: 5 of 55
  • Marketing 122
  • Sociology and Political Science 102
  • Information Systems 97
  • Strategy and Management 59
  • Management Information Systems 28
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Citations per field, relative to Andreas Strebinger
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Citations per year, relative to Andreas Strebinger
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Countries citing papers authored by Andreas Strebinger

Since Specialization
Citations

This map shows the geographic impact of Andreas Strebinger's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Andreas Strebinger with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Andreas Strebinger more than expected).

Fields of papers citing papers by Andreas Strebinger

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Andreas Strebinger. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Andreas Strebinger. The network helps show where Andreas Strebinger may publish in the future.

Co-authorship network of co-authors of Andreas Strebinger

This figure shows the co-authorship network connecting the top 25 collaborators of Andreas Strebinger. A scholar is included among the top collaborators of Andreas Strebinger based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Andreas Strebinger. Andreas Strebinger is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

17 of 17 papers shown
# Work Indexed citations
1 9
2 15
3 3
4 32
5 72
6 33
7 10
8 25
9 2
10 14
11 3
12
The Impact of Business to Consumer E-Commerce on Organisational Structure, Brand Architecture, it Structure and their Interrelations
2
13 11
14 2
15
Strategic Brand Concept and Brand Architecture Strategyba Proposed Model
15
16 14
17 2

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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