Standout Papers
Immediate Impact
1 from Science/Nature 74 standout
Citing Papers
‘The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements: A conceptual review’
2023 Standout
A synergistic mindsets intervention protects adolescents from stress
2022 StandoutNature
Works of William D. Wells being referenced
Discovery-Oriented Consumer Research
1993
Informational and Transformational Advertising: the Differential Effects of Time
1984
Author Peers
| Author | Last Decade | Papers | Cites | ||||
|---|---|---|---|---|---|---|---|
| William D. Wells | 2070 | 1606 | 388 | 783 | 65 | 3.5k | |
| John Deighton | 2215 | 1482 | 302 | 1031 | 52 | 3.4k | |
| Marla Royne Stafford | 2424 | 2166 | 368 | 898 | 121 | 4.4k | |
| Leisa Reinecke Flynn | 2561 | 1869 | 333 | 729 | 48 | 3.9k | |
| William R. Swinyard | 1975 | 1381 | 312 | 804 | 49 | 3.0k | |
| S. Ratneshwar | 2415 | 1494 | 608 | 773 | 55 | 3.7k | |
| Merrie Brucks | 1993 | 1219 | 313 | 627 | 39 | 3.4k | |
| Surendra N. Singh | 1902 | 1816 | 459 | 587 | 52 | 3.4k | |
| Randall L. Rose | 3135 | 2226 | 628 | 669 | 43 | 4.6k | |
| Jacqueline K. Eastman | 2106 | 1629 | 405 | 507 | 80 | 3.8k | |
| Gerard Prendergast | 2262 | 1379 | 305 | 611 | 103 | 3.2k |
All Works
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