Standout Papers
- The Marketing Imagination (1983)
Immediate Impact
2 by Nobel laureates 62 standout
Citing Papers
Bowing before Dual Gods: How Structured Flexibility Sustains Organizational Hybridity
2017 Standout
Crowdsourcing New Product Ideas over Time: An Analysis of the Dell IdeaStorm Community
2012 Standout
Works of Theodore Levitt being referenced
Creativity Is Not Enough
2002
The Marketing Imagination
1983 Standout
Author Peers
| Author | Last Decade | Papers | Cites | ||||
|---|---|---|---|---|---|---|---|
| Theodore Levitt | 854 | 573 | 133 | 794 | 46 | 1.9k | |
| William M. Pride | 532 | 622 | 128 | 632 | 39 | 1.7k | |
| Hiram C. Barksdale | 872 | 465 | 115 | 678 | 65 | 1.7k | |
| Cristina Mele | 578 | 561 | 80 | 1131 | 60 | 1.9k | |
| David Jobber | 590 | 683 | 199 | 941 | 69 | 2.2k | |
| Ian Lings | 1204 | 715 | 89 | 723 | 59 | 2.2k | |
| Malcolm McDonald | 833 | 636 | 88 | 671 | 91 | 1.7k | |
| Leonard V. Coote | 656 | 599 | 141 | 643 | 38 | 1.6k | |
| Devanathan Sudharshan | 869 | 569 | 266 | 888 | 47 | 1.9k | |
| Michael Saren | 804 | 588 | 94 | 960 | 70 | 2.1k | |
| Richard E. Plank | 787 | 436 | 55 | 888 | 58 | 1.8k |
All Works
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