Standout Papers

Impact of Sales Promotions on when, what, and how Much to Buy 1988 2026 2000 2013 696
  1. Impact of Sales Promotions on when, what, and how Much to Buy (1988)
    Сунил Гупта Journal of Marketing Research
  2. Customer Metrics and Their Impact on Financial Performance (2006)
    Сунил Гупта, Valarie A. Zeithaml Marketing Science
  3. Valuing Customers (2004)
    Сунил Гупта, Donald R. Lehmann et al. Journal of Marketing Research
  4. The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice (1997)
    Carl F. Mela, Сунил Гупта et al. Journal of Marketing Research

Immediate Impact

2 by Nobel laureates 1 from Science/Nature 68 standout
Sub-graph 1 of 17

Citing Papers

The connectome of an insect brain
2023 StandoutScience
Optimal selling format considering price discount strategy in live-streaming commerce
2023 Standout
11 intermediate papers

Works of Сунил Гупта being referenced

Commercial Use of UPC Scanner Data: Industry and Academic Perspectives
1999
The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice
1997 Standout
and 13 more

Author Peers

Author Last Decade Papers Cites
Сунил Гупта 5686 1794 1247 1785 63 7.3k
Russell S. Winer 4774 1588 1063 1509 109 7.3k
Scott A. Neslin 7874 1485 1014 2603 84 9.3k
Tülin Erdem 5055 1402 775 1427 60 6.6k
Peter R. Dickson 3516 1050 617 1846 83 7.1k
Robert C. Blattberg 3646 1697 1074 974 60 5.4k
Carl F. Mela 3694 1162 893 747 68 4.8k
Glen L. Urban 3193 1487 1618 1272 81 7.2k
Wagner A. Kamakura 3915 2549 889 1032 135 7.4k
Marnik G. Dekimpe 4872 2022 1466 1367 134 7.5k
Manohar U. Kalwani 2573 962 660 1324 45 4.4k

All Works

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2026