Immediate Impact
55 standout
Citing Papers
Social media influencers: An effective marketing approach?
2023 Standout
Social influence research in consumer behavior: What we learned and what we need to learn? – A hybrid systematic literature review
2023 Standout
Works of Ron Garland being referenced
Celebrity or athlete? New Zealand advertising practitioners' views on their use as endorsers
2005
SUPERMARKET SHOPPING LISTS: THEIR EFFECT ON CONSUMEREXPENDITURE
1993
Author Peers
| Author | Last Decade | Papers | Cites | |||
|---|---|---|---|---|---|---|
| Ron Garland | 392 | 227 | 186 | 29 | 623 | |
| Robert N. Mayer | 373 | 126 | 176 | 34 | 669 | |
| Laura Martínez | 323 | 461 | 267 | 29 | 714 | |
| Emmanuel Chéron | 411 | 179 | 277 | 27 | 713 | |
| Rama Yelkur | 351 | 142 | 243 | 22 | 513 | |
| Paul J. Hensel | 316 | 160 | 218 | 21 | 638 | |
| Murphy A. Sewall | 433 | 151 | 122 | 26 | 600 | |
| Sean McGinley | 175 | 258 | 321 | 38 | 628 | |
| Robert P. Bush | 222 | 233 | 215 | 16 | 695 | |
| Robin N. Shaw | 159 | 276 | 319 | 35 | 617 | |
| Julie Z. Sneath | 389 | 155 | 224 | 18 | 557 |
All Works
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