Standout Papers

Artificial Intelligenc... 1993 2026 2004 2015 1.6k
  1. Artificial Intelligence in Service (2018)
    Ming‐Hui Huang, Roland T. Rust Journal of Service Research
  2. Customer satisfaction, customer retention, and market share (1993)
    Roland T. Rust, Anthony J. Zahorik Journal of Retailing
  3. Return on Marketing: Using Customer Equity to Focus Marketing Strategy (2003)
    Roland T. Rust, Katherine N. Lemon et al. Journal of Marketing
  4. Return on Quality (ROQ): Making Service Quality Financially Accountable (1995)
    Roland T. Rust, Anthony J. Zahorik et al. Journal of Marketing
  5. Customer Satisfaction, Productivity, and Profitability: Differences Between Goods and Services (1997)
    Eugene W. Anderson, Claes Fornell et al. Marketing Science
  6. Reliability Measures for Qualitative Data: Theory and Implications (1994)
    Roland T. Rust, Bruce Cooil Journal of Marketing Research
  7. Measuring Marketing Productivity: Current Knowledge and Future Directions (2004)
    Roland T. Rust, Tim Ambler et al. Journal of Marketing
  8. Service Quality: New Directions in Theory and Practice (1994)
    Roland T. Rust, Richard L. Oliver Medical Entomology and Zoology
  9. A strategic framework for artificial intelligence in marketing (2020)
    Ming‐Hui Huang, Roland T. Rust Journal of the Academy of Marketing Science
  10. Engaged to a Robot? The Role of AI in Service (2020)
    Ming‐Hui Huang, Roland T. Rust Journal of Service Research
  11. The Role of Marketing (1999)
    Christine Moorman, Roland T. Rust Journal of Marketing
  12. Brand Buzz in the Echoverse (2016)
    Kelly Hewett, William Rand et al. Journal of Marketing
  13. The Feeling Economy: Managing in the Next Generation of Artificial Intelligence (AI) (2019)
    Ming‐Hui Huang, Roland T. Rust et al. California Management Review
  14. A Framework for Collaborative Artificial Intelligence in Marketing (2021)
    Ming‐Hui Huang, Roland T. Rust Journal of Retailing
  15. The Caring Machine: Feeling AI for Customer Care (2023)
    Ming‐Hui Huang, Roland T. Rust Journal of Marketing

Immediate Impact

4 from Science/Nature 160 standout
Sub-graph 1 of 14

Citing Papers

AI revolutionizing industries worldwide: A comprehensive overview of its diverse applications
2024 Standout
How to Bell the Cat? A Theoretical Review of Generative Artificial Intelligence towards Digital Disruption in All Walks of Life
2023 Standout
5 intermediate papers

Works of Roland T. Rust being referenced

A strategic framework for artificial intelligence in marketing
2020 Standout
Artificial Intelligence in Service
2018 Standout
and 2 more

Author Peers

Author Last Decade Papers Cites
Roland T. Rust 11514 9642 6553 160 21.1k
Martin Wetzels 6153 5397 7049 143 16.6k
Peter C. Verhoef 14838 9451 7147 174 21.4k
Donald R. Lehmann 12513 7190 6168 249 21.9k
Adamantios Diamantopoulos 10220 5787 7523 176 24.1k
Jagdish N. Sheth 10885 7202 6504 216 19.9k
Justin Paul 9154 3480 6770 229 20.3k
Gilbert A. Churchill 12033 13849 9126 83 30.7k
T. Ramayah 6929 3656 6103 645 20.9k
Paul A. Pavlou 5345 3536 9359 189 19.2k
Wynne W. Chin 3837 4762 6790 93 19.0k

All Works

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Rankless by CCL
2026