Standout Papers
- Customer value: The next source for competitive advantage (1997)
- Expectations and Norms in Models of Consumer Satisfaction (1987)
- Modeling Consumer Satisfaction Processes Using Experience-Based Norms (1983)
- Exploring the Phenomenon of Customers' Desired Value Change in a Business-to-Business Context (2002)
- Know Your Customer: New Approaches to Understanding Customer Value and Satisfaction (1996)
Immediate Impact
179 standout
Citing Papers
Blame the Bot: Anthropomorphism and Anger in Customer–Chatbot Interactions
2021 Standout
A Theories-in-Use Approach to Building Marketing Theory
2019 Standout
Works of Robert B. Woodruff being referenced
Exploring the Phenomenon of Customers' Desired Value Change in a Business-to-Business Context
2002 Standout
Expectations and Norms in Models of Consumer Satisfaction
1987 Standout
Author Peers
| Author | Last Decade | Papers | Cites | ||||
|---|---|---|---|---|---|---|---|
| Robert B. Woodruff | 3851 | 4292 | 494 | 1882 | 29 | 6.5k | |
| J. Paul Peter | 3405 | 3026 | 693 | 2086 | 33 | 7.4k | |
| W. Earl Sasser | 3838 | 5660 | 310 | 1955 | 20 | 7.2k | |
| Bernard H. Booms | 3558 | 5473 | 705 | 2813 | 20 | 6.9k | |
| Lawrence A. Crosby | 3418 | 4879 | 504 | 2474 | 35 | 6.7k | |
| Leonard A. Schlesinger | 2634 | 3387 | 303 | 1414 | 25 | 5.3k | |
| James L. Heskett | 2149 | 4115 | 351 | 1314 | 29 | 6.3k | |
| John E. Swan | 3407 | 4463 | 464 | 2302 | 89 | 6.8k | |
| Carol Surprenant | 3452 | 4650 | 481 | 2431 | 12 | 6.3k | |
| Glenn B. Voss | 4062 | 3462 | 323 | 1920 | 31 | 6.8k | |
| Richard A. Spreng | 3343 | 4074 | 334 | 2545 | 31 | 6.1k |
All Works
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