Standout Papers

Understanding Customer Experience Through... 2003 2026 2010 2018 2.7k
  1. Understanding Customer Experience Throughout the Customer Journey (2016)
    Katherine N. Lemon, Peter C. Verhoef Journal of Marketing
  2. Digital transformation: A multidisciplinary reflection and research agenda (2019)
    Peter C. Verhoef, Thijs Broekhuizen et al. Journal of Business Research
  3. Customer Experience Creation: Determinants, Dynamics and Management Strategies (2009)
    Peter C. Verhoef, Katherine N. Lemon et al. Journal of Retailing
  4. From Multi-Channel Retailing to Omni-Channel Retailing (2015)
    Peter C. Verhoef, P.K. Kannan et al. Journal of Retailing
  5. Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development (2003)
    Peter C. Verhoef Journal of Marketing
  6. Challenges and Opportunities in Multichannel Customer Management (2006)
    Scott A. Neslin, Dhruv Grewal et al. Journal of Service Research
  7. Multichannel customer management: Understanding the research-shopper phenomenon (2007)
    Peter C. Verhoef, Scott A. Neslin et al. International Journal of Research in Marketing
  8. Customer Engagement as a New Perspective in Customer Management (2010)
    Peter C. Verhoef, Werner Reinartz et al. Journal of Service Research
  9. The Effect of Relational Constructs on Customer Referrals and Number of Services Purchased from a Multiservice Provider: Does Age of Relationship Matter? (2002)
    Peter C. Verhoef, Philip Hans Franses et al. Journal of the Academy of Marketing Science
  10. Challenges and solutions for marketing in a digital era (2014)
    Peter S. H. Leeflang, Peter C. Verhoef et al. European Management Journal

Immediate Impact

1 from Science/Nature 91 standout
Sub-graph 1 of 14

Citing Papers

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Digital transformation, corporate social responsibility and green technology innovation- based on empirical evidence of listed companies in China
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29 intermediate papers

Works of Peter C. Verhoef being referenced

Digital transformation: A multidisciplinary reflection and research agenda
2019 Standout
Understanding Customer Experience Throughout the Customer Journey
2016 Standout
and 26 more

Author Peers

Author Last Decade Papers Cites
Peter C. Verhoef 14838 9451 7147 174 21.4k
Roland T. Rust 11514 9642 6553 160 21.1k
Jagdish N. Sheth 10885 7202 6504 216 19.9k
Christian Grönroos 14521 15939 7221 100 23.3k
Adamantios Diamantopoulos 10220 5787 7523 176 24.1k
Justin Paul 9154 3480 6770 229 20.3k
Philip Kotler 9136 6016 6826 195 21.8k
Ruth N. Bolton 10783 11383 6513 70 17.1k
Martin Wetzels 6153 5397 7049 143 16.6k
Christian Homburg 7955 8497 4481 208 16.8k
Dhruv Grewal 26770 17039 15292 251 40.0k

All Works

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Rankless by CCL
2026