Standout Papers
- Corporate social responsibility and consumers' attributions and brand evaluations in a product–harm crisis (2004)
- Marketing Universals: Consumers' Use of Brand Name, Price, Physical Appearance, and Retailer Reputation as Signals of Product Quality (1994)
- Impact of Product-Harm Crises on Brand Equity: The Moderating Role of Consumer Expectations (2000)
Immediate Impact
1 from Science/Nature 67 standout
Citing Papers
Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries
2020 Standout
Bad Greenwashing, Good Greenwashing: Corporate Social Responsibility and Information Transparency
2020 Standout
Works of Niraj Dawar being referenced
Corporate social responsibility and consumers' attributions and brand evaluations in a product–harm crisis
2004 Standout
Impact of Product-Harm Crises on Brand Equity: The Moderating Role of Consumer Expectations
2000 Standout
Author Peers
| Author | Last Decade | Papers | Cites | ||||
|---|---|---|---|---|---|---|---|
| Niraj Dawar | 2500 | 1394 | 1206 | 1550 | 30 | 4.2k | |
| Chenting Su | 1841 | 1781 | 1271 | 1247 | 45 | 4.2k | |
| Zeynep Gürhan‐Canlı | 2735 | 1802 | 1004 | 1089 | 43 | 4.0k | |
| Jill G. Klein | 3569 | 2363 | 1007 | 1533 | 53 | 5.6k | |
| John Peloza | 2602 | 1229 | 801 | 2449 | 72 | 5.4k | |
| Hongwei He | 1977 | 1204 | 1679 | 1813 | 61 | 4.2k | |
| Minette E. Drumwright | 2452 | 1054 | 1097 | 2196 | 34 | 4.1k | |
| Nikolaus Franke | 1925 | 1416 | 961 | 1299 | 50 | 5.9k | |
| Joseph A. Cote | 1806 | 1456 | 2115 | 1102 | 52 | 5.5k | |
| Anil Menon | 2264 | 968 | 1454 | 2589 | 37 | 4.9k | |
| Amna Kirmani | 4238 | 2902 | 1404 | 907 | 38 | 6.2k |
All Works
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