Immediate Impact

57 standout
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Citing Papers

Determinants of environmental social and governance (ESG) performance: A systematic literature review
2024 Standout
Virtual influencers and pro-environmental causes: The roles of message warmth and trust in experts
2024 Standout
2 intermediate papers

Works of Marcus Cunha being referenced

Riding Coattails: When Co-Branding Helps versus Hurts Less-Known Brands
2014
When do Chief Marketing Officers Affect Firm Value? A Customer Power Explanation
2010

Author Peers

Author Last Decade Papers Cites
Marcus Cunha 397 69 61 173 147 17 664
Laura J. Kornish 263 52 33 174 237 18 832
Isaac M. Dinner 301 91 31 247 92 15 654
Piyush Kumar 407 59 40 296 102 39 845
Dan C. Weilbaker 372 95 42 108 108 18 613
Marco Bertini 528 111 32 135 157 46 710
Manish Kacker 212 19 40 150 235 14 585
Albert C. Bemmaor 466 37 38 151 98 23 776
Larry D. Compeau 489 56 67 224 156 16 783
Caroline Henderson 515 29 80 174 133 11 814
Minhi Hahn 335 24 45 184 93 19 601

All Works

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Rankless by CCL
2026