Standout Papers

Consumer engagement in online brand communities: a social media perspective 2015 2026 2018 2022 739
  1. Consumer engagement in online brand communities: a social media perspective (2015)
    Laurence Dessart, Cleopatra Veloutsou et al. Journal of Product & Brand Management
  2. Capturing consumer engagement: duality, dimensionality and measurement (2016)
    Laurence Dessart, Cleopatra Veloutsou et al. Journal of Marketing Management
  3. Social media engagement: a model of antecedents and relational outcomes (2017)
    Laurence Dessart Journal of Marketing Management

Immediate Impact

64 standout
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Citing Papers

A typology of validity: content, face, convergent, discriminant, nomological and predictive validity
2024 Standout
Micro green technology innovation effects of green finance pilot policy—From the perspectives of action points and green value
2023 Standout
2 intermediate papers

Works of Laurence Dessart being referenced

Digital ecosystem and consumer engagement: A socio-technical perspective
2020
Unveiling heterogeneous engagement-based loyalty in brand communities
2019

Author Peers

Author Last Decade Papers Cites
Laurence Dessart 1638 1181 519 528 22 2.0k
Chang-Hoan Cho 1676 1113 293 780 28 2.2k
Fred Bronner 1622 919 327 441 29 1.9k
Tracy L. Tuten 1698 857 536 531 50 2.6k
Ann E. Schlosser 1728 1338 542 868 33 2.7k
Mark S. Glynn 1964 1622 861 659 20 2.5k
Rebecca Dolan 1369 778 261 428 34 1.9k
Sabrina Hegner 1408 822 308 444 35 2.2k
Pradeep K. Korgaonkar 1596 1420 526 1065 52 2.5k
Juha Munnukka 1068 793 294 305 35 1.5k
John Kim 1281 986 546 368 14 1.7k

All Works

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2026