Immediate Impact

70 standout
Sub-graph 1 of 23

Citing Papers

A literature review of the history and evolution of corporate social responsibility
2019 Standout
Risk, trust, and the interaction of perceived ease of use and behavioral control in predicting consumers’ use of social media for transactions
2017 Standout
2 intermediate papers

Works of Keith MacMillan being referenced

Relationship marketing in the not-for-profit sector: an extension and application of the commitment–trust theory
2004
Corporate Social Reporting Revisited
2002

Author Peers

Author Last Decade Papers Cites
Keith MacMillan 316 240 57 168 21 595
Yongjian Bao 284 259 33 158 20 652
Jessica J. Hoppner 353 196 74 122 12 592
Steve Lovett 230 231 56 149 23 569
Fabrizio Zerbini 321 139 56 119 14 556
Ignacio Castro 300 203 41 160 27 664
Hillbun Ho 291 165 83 152 15 569
Jack Dart 300 330 60 117 14 628
Yizheng Shi 367 287 49 149 14 652
J. Chris White 367 263 121 112 11 674
J. David Lichtenthal 214 219 65 195 36 594

All Works

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Rankless by CCL
2026