Immediate Impact
51 standout
Citing Papers
Virtual influencer marketing: Evaluating the influence of virtual influencers’ form realism and behavioral realism on consumer ambivalence and marketing performance
2024 Standout
The effect of different types of virtual influencers on consumers’ emotional attachment
2024 Standout
Works of Kate L. Daunt being referenced
Social media influencers and transgressive celebrity endorsement in consumption community contexts
2021
Author Peers
| Author | Last Decade | Papers | Cites | |||
|---|---|---|---|---|---|---|
| Kate L. Daunt | 613 | 612 | 626 | 25 | 1.3k | |
| Xiucheng Fan | 552 | 420 | 374 | 33 | 1.1k | |
| Mark Gabbott | 594 | 723 | 696 | 43 | 1.3k | |
| Sterling A. Bone | 495 | 660 | 375 | 27 | 1.2k | |
| Jeongdoo Park | 490 | 612 | 656 | 16 | 1.4k | |
| Steven W. Rayburn | 389 | 822 | 451 | 26 | 1.3k | |
| Austin Rong-Da Liang | 680 | 828 | 572 | 36 | 1.5k | |
| Jens Hogreve | 408 | 835 | 672 | 31 | 1.6k | |
| Muhammad Mohsin Butt | 841 | 610 | 420 | 33 | 1.5k | |
| Maja Makovec Brenčić | 838 | 601 | 478 | 25 | 1.7k | |
| Hsiu-Yu Teng | 891 | 594 | 679 | 31 | 1.4k |
All Works
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