Austin Rong-Da Liang

2.2k total citations · 1 hit paper
37 papers, 1.7k citations indexed

About

Austin Rong-Da Liang is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Austin Rong-Da Liang has authored 37 papers receiving a total of 1.7k indexed citations (citations by other indexed papers that have themselves been cited), including 25 papers in Marketing, 20 papers in Sociology and Political Science and 12 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Austin Rong-Da Liang's work include Consumer Behavior in Brand Consumption and Identification (15 papers), Digital Marketing and Social Media (14 papers) and Customer Service Quality and Loyalty (11 papers). Austin Rong-Da Liang is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (15 papers), Digital Marketing and Social Media (14 papers) and Customer Service Quality and Loyalty (11 papers). Austin Rong-Da Liang collaborates with scholars based in Taiwan, China and United Kingdom. Austin Rong-Da Liang's co-authors include Cedric Hsi‐Jui Wu, Ying‐Ling Shih, Wen‐Hsien Ho, Wai Mun Lim, Su-Chang Chen, Chia‐Ling Lee, Po‐Ju Chen, Teng‐Yuan Hsiao, Elaine Chiao Ling Yang and Ching‐Sheng Chang and has published in prestigious journals such as Tourism Management, Computers in Human Behavior and International Journal of Hospitality Management.

In The Last Decade

Austin Rong-Da Liang

36 papers receiving 1.6k citations

Hit Papers

Effect of experiential value on customer satisfaction wit... 2009 2026 2014 2020 2009 100 200 300 400 500
What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

  1. Effect of experiential value on customer satisfaction with service encounters in luxury-hotel restaurants
    2009 542 citations Cedric Hsi‐Jui Wu, Austin Rong-Da Liang International Journal of Hospitality Management profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Austin Rong-Da Liang Taiwan 18 898 737 628 191 174 37 1.7k
Denise Conroy New Zealand 19 641 0.7× 579 0.8× 444 0.7× 160 0.8× 145 0.8× 49 1.6k
Murat Hançer United States 24 935 1.0× 821 1.1× 893 1.4× 136 0.7× 73 0.4× 66 2.2k
Jinyoung Im United States 16 559 0.6× 492 0.7× 376 0.6× 134 0.7× 92 0.5× 38 1.3k
Sunny Ham South Korea 21 667 0.7× 637 0.9× 370 0.6× 144 0.8× 49 0.3× 61 1.4k
Archana Kumar Bahrain 17 852 0.9× 584 0.8× 359 0.6× 90 0.5× 106 0.6× 44 1.5k
Mary Ann McGrath United States 17 1.2k 1.4× 635 0.9× 541 0.9× 94 0.5× 54 0.3× 30 1.8k
Belén Bande Spain 22 492 0.5× 391 0.5× 807 1.3× 142 0.7× 161 0.9× 54 1.6k
Pilar Fernández Ferrín Spain 19 467 0.5× 314 0.4× 520 0.8× 148 0.8× 164 0.9× 59 1.4k
Renaud Lunardo France 25 932 1.0× 688 0.9× 361 0.6× 131 0.7× 51 0.3× 71 1.5k
Carola Raab United States 24 1.1k 1.3× 876 1.2× 699 1.1× 192 1.0× 50 0.3× 74 1.9k

Countries citing papers authored by Austin Rong-Da Liang

Since Specialization
Citations

This map shows the geographic impact of Austin Rong-Da Liang's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Austin Rong-Da Liang with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Austin Rong-Da Liang more than expected).

Fields of papers citing papers by Austin Rong-Da Liang

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Austin Rong-Da Liang. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Austin Rong-Da Liang. The network helps show where Austin Rong-Da Liang may publish in the future.

Co-authorship network of co-authors of Austin Rong-Da Liang

This figure shows the co-authorship network connecting the top 25 collaborators of Austin Rong-Da Liang. A scholar is included among the top collaborators of Austin Rong-Da Liang based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Austin Rong-Da Liang. Austin Rong-Da Liang is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Liang, Austin Rong-Da, et al.. (2023). Understanding different types of consumers: A multi-group analysis based on convenience food-related lifestyle. AIMS Agriculture and Food. 8(2). 374–390. 1 indexed citations
2.
Liang, Austin Rong-Da, et al.. (2023). The use of co-creation within the community-based tourism experiences. Tourism Management Perspectives. 48. 101157–101157. 9 indexed citations
3.
Yang, Elaine Chiao Ling, et al.. (2023). A Market Segmentation Study of Solo Travel Intentions and Constraints. Journal of Hospitality & Tourism Research. 49(1). 132–145. 15 indexed citations
4.
Lin, Yi‐Chin, et al.. (2022). Role of destination attachment in accommodation experiences of historical guesthouses. Tourism and Hospitality Research. 24(1). 15–33. 2 indexed citations
5.
Liang, Austin Rong-Da. (2022). Consumers as co-creators in community-based tourism experience: Impacts on their motivation and satisfaction. Cogent Business & Management. 9(1). 21 indexed citations
6.
Hsiao, Teng‐Yuan, et al.. (2021). Establishing a model of low-carbon tour promotion for use by travel agencies from the perspective of shared value theory. Tourism Management Perspectives. 37. 100787–100787. 13 indexed citations
7.
Liang, Austin Rong-Da, et al.. (2021). The importance of region of origin and geographical labeling for tea consumers: the moderating effect of traditional tea processing method and tea prices. Asia Pacific Journal of Marketing and Logistics. 34(6). 1158–1177. 12 indexed citations
8.
Liang, Austin Rong-Da, et al.. (2019). Case studies on co-branding and farm tourism: Best match between farm image and experience activities. Journal of Hospitality and Tourism Management. 42. 107–118. 26 indexed citations
9.
Liang, Austin Rong-Da, et al.. (2019). The effects of relative and referent thinking on tourism product design. Tourism Management. 73. 157–171. 14 indexed citations
10.
Liang, Austin Rong-Da, et al.. (2017). The effect of sales promotions on consumers’ organic food response. British Food Journal. 119(6). 1247–1262. 17 indexed citations
11.
Liang, Austin Rong-Da, et al.. (2017). Assessing the effect of organic-food short storytelling on consumer response. Service Industries Journal. 37(15-16). 968–985. 16 indexed citations
12.
Liang, Austin Rong-Da. (2017). Considering the role of agritourism co-creation from a service-dominant logic perspective. Tourism Management. 61. 354–367. 61 indexed citations
13.
Liang, Austin Rong-Da. (2015). Predicting intentions to purchase organic food: the moderating effects of organic food prices. British Food Journal. 118(1). 183–199. 129 indexed citations
14.
Liang, Austin Rong-Da, et al.. (2014). The Effects of Product Placement and Television Drama Types on the Consumer Responses of College Students. Asia Pacific Journal of Tourism Research. 20(11). 1212–1233. 9 indexed citations
15.
Liang, Austin Rong-Da, et al.. (2013). The Impact of Product Placement Strategy on the Placement Communication Effect: The Case of a Full-Service Restaurant. Journal of Hospitality Marketing & Management. 23(4). 424–444. 4 indexed citations
16.
Liang, Austin Rong-Da. (2013). Exploring consumers’ bidding results based on starting price, number of bidders and promotion programs. International Journal of Hospitality Management. 37. 80–90. 9 indexed citations
17.
18.
Wu, Cedric Hsi‐Jui & Austin Rong-Da Liang. (2010). The relationship between white-water rafting experience formation and customer reaction: a flow theory perspective. Tourism Management. 32(2). 317–325. 173 indexed citations
19.
Wu, Cedric Hsi‐Jui & Austin Rong-Da Liang. (2009). Effect of experiential value on customer satisfaction with service encounters in luxury-hotel restaurants. International Journal of Hospitality Management. 28(4). 586–593. 542 indexed citations breakdown →
20.
Ho, Wen‐Hsien, et al.. (2009). Effects of job rotation and role stress among nurses on job satisfaction and organizational commitment. BMC Health Services Research. 9(1). 8–8. 189 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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