Standout Papers

Relationship Marketing Activities, Commitme... 1970 2026 1988 2007 742
  1. Relationship Marketing Activities, Commitment, and Membership Behaviors in Professional Associations (2000)
    Thomas Gruen, John O. Summers et al. Journal of Marketing
  2. Interfirm Influence Strategies and Their Application within Distribution Channels (1984)
    Gary L. Frazier, John O. Summers Journal of Marketing
  3. Overlap of Opinion Leadership across Consumer Product Categories (1970)
    Charles W. King, John O. Summers Journal of Marketing Research

Immediate Impact

1 by Nobel laureates 1 from Science/Nature 66 standout
Sub-graph 1 of 17

Citing Papers

The effectiveness of nudging: A meta-analysis of choice architecture interventions across behavioral domains
2021 Standout
Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1
2012 Standout
6 intermediate papers

Works of John O. Summers being referenced

Overlap of Opinion Leadership across Consumer Product Categories
1970 Standout
Overlap of Opinion Leadership across Consumer Product Categories
1970
and 4 more

Author Peers

Author Last Decade Papers Cites
John O. Summers 1563 1996 322 1902 50 4.3k
Hean Tat Keh 1461 2073 301 1658 67 4.6k
Seigyoung Auh 1255 1864 299 2216 61 4.9k
Chenting Su 1781 1841 126 1271 45 4.2k
Gary Armstrong 1958 1876 229 1175 82 4.9k
Mark B. Houston 1433 1918 229 1180 55 4.0k
Joseph A. Cote 1456 1806 285 2115 52 5.5k
Eli Jones 941 1248 172 2223 63 4.8k
Heidi Winklhofer 1669 1668 367 1782 40 5.2k
Murali Chandrashekaran 1292 1816 193 2423 24 3.5k
Tim Ambler 1675 3003 376 2409 89 6.3k

All Works

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2026