Standout Papers
- Dimensions of Brand Personality (1997)
- Dimensions of Brand Personality (1997)
- Bringing the Frame Into Focus: The Influence of Regulatory Fit on Processing Fluency and Persuasion. (2004)
- When Good Brands Do Bad (2004)
- “I” Seek Pleasures and “We” Avoid Pains: The Role of Self-Regulatory Goals in Information Processing and Persuasion (2001)
- The pleasures and pains of distinct self-construals: The role of interdependence in regulatory focus. (2000)
- The Malleable Self: The Role of Self-Expression in Persuasion (1999)
- Consumption symbols as carriers of culture: A study of Japanese and Spanish brand personality constucts. (2001)
Immediate Impact
17 from Science/Nature 106 standout
Citing Papers
A multicountry perspective on gender differences in time use during COVID-19
2021 Standout
How STRANGE are your study animals?
2020 StandoutNature
Works of Jennifer Aaker being referenced
The pleasures and pains of distinct self-construals: The role of interdependence in regulatory focus.
2000 Standout
Empathy Versus Pride: the Influence of Emotional Appeals Across Cultures
1998
Author Peers
| Author | Last Decade | Papers | Cites | ||||
|---|---|---|---|---|---|---|---|
| Jennifer Aaker | 3499 | 10201 | 7230 | 3688 | 81 | 14.8k | |
| Rajeev Batra | 1961 | 9478 | 5961 | 3111 | 73 | 12.2k | |
| Rik Pieters | 3369 | 6559 | 4961 | 2756 | 144 | 14.6k | |
| Deborah J. MacInnis | 1380 | 7441 | 5456 | 3291 | 96 | 11.5k | |
| Marsha L. Richins | 2304 | 7983 | 4963 | 3681 | 48 | 12.1k | |
| Wayne D. Hoyer | 1505 | 8562 | 5105 | 4676 | 112 | 13.9k | |
| Frank R. Kardes | 2313 | 4399 | 4805 | 1634 | 136 | 10.3k | |
| Durairaj Maheswaran | 1898 | 4495 | 4120 | 1416 | 52 | 8.5k | |
| Richard J. Lutz | 967 | 6034 | 4508 | 1525 | 67 | 8.6k | |
| Terence A. Shimp | 1512 | 7311 | 4422 | 1966 | 68 | 10.0k | |
| Darren W. Dahl | 1949 | 5208 | 3529 | 1306 | 130 | 9.1k |
All Works
Loading papers...