Standout Papers

A Model for Predictive Measurements of Advertising Effectiveness 1961 2026 1982 2004 937
  1. A Model for Predictive Measurements of Advertising Effectiveness (1961)
    Robert J. Lavidge, Gary Steiner Journal of Marketing
  2. A Model for Predictive Measurements of Advertising Effectiveness (1961)
    Robert J. Lavidge, Gary Steiner Journal of Marketing

Immediate Impact

3 from Science/Nature 62 standout
Sub-graph 1 of 21

Citing Papers

How digital media drive affective polarization through partisan sorting
2022 Standout
Food choice in transition: adolescent autonomy, agency, and the food environment
2021 Standout
3 intermediate papers

Works of Gary Steiner being referenced

Human Behavior: An Inventory of Scientific Findings
1964
A Model for Predictive Measurements of Advertising Effectiveness
1961 Standout

Author Peers

Author Last Decade Papers Cites
Gary Steiner 951 993 17 295 20 2.2k
Clark Leavitt 857 1046 1 251 16 1.8k
Stephan Ludwig 1444 921 299 23 2.0k
Michael A. Belch 922 1230 2 268 25 1.9k
Carl Obermiller 1058 1619 1 340 40 2.4k
Henry Assael 850 1064 3 491 44 1.8k
Herbert E. Krugman 845 1073 254 34 1.8k
Robert J. Lavidge 746 985 275 8 1.6k
Edward F. Fern 823 720 1 376 31 1.9k
Robert J. Kent 898 1418 374 29 2.1k
June Cotte 1055 1011 2 308 54 2.2k

All Works

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2026