Standout Papers
Immediate Impact
106 standout
Citing Papers
Evaluating the efficiency of green innovation and marketing strategies for long-term sustainability in the context of Environmental labeling
2024 Standout
Social media influencer over-endorsement: Implications from a moderated-mediation analysis
2024 Standout
Works of Gary R. Holmes being referenced
A meta-analysis of consumer impulse buying
2013
Exploring the relationship between celebrity endorser effects and advertising effectiveness
2008 Standout
Author Peers
| Author | Last Decade | Papers | Cites | ||||
|---|---|---|---|---|---|---|---|
| Gary R. Holmes | 637 | 108 | 458 | 141 | 9 | 827 | |
| Alan J. Resnik | 600 | 152 | 312 | 159 | 10 | 808 | |
| David H. Furse | 487 | 183 | 487 | 74 | 15 | 882 | |
| Therese A. Louie | 435 | 106 | 326 | 93 | 20 | 713 | |
| James A. Karrh | 654 | 89 | 430 | 186 | 8 | 816 | |
| Martin P. Block | 552 | 93 | 493 | 182 | 33 | 879 | |
| Dick Mizerski | 585 | 173 | 668 | 62 | 26 | 958 | |
| Verena Schoenmueller | 595 | 175 | 704 | 75 | 11 | 919 | |
| Kay M. Palan | 519 | 205 | 325 | 157 | 23 | 789 | |
| Clinton S. Weeks | 505 | 73 | 460 | 233 | 28 | 871 | |
| John H. Antil | 625 | 99 | 222 | 61 | 13 | 798 |
All Works
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