Standout Papers

Exploring the relationship between celebrity endorser effects and advertising effectiveness 2008 2026 2014 2020 488
  1. Exploring the relationship between celebrity endorser effects and advertising effectiveness (2008)
    Clinton Amos, Gary R. Holmes et al. International Journal of Advertising

Immediate Impact

106 standout
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Citing Papers

Evaluating the efficiency of green innovation and marketing strategies for long-term sustainability in the context of Environmental labeling
2024 Standout
Social media influencer over-endorsement: Implications from a moderated-mediation analysis
2024 Standout
1 intermediate paper

Works of Gary R. Holmes being referenced

A meta-analysis of consumer impulse buying
2013
Exploring the relationship between celebrity endorser effects and advertising effectiveness
2008 Standout

Author Peers

Author Last Decade Papers Cites
Gary R. Holmes 637 108 458 141 9 827
Alan J. Resnik 600 152 312 159 10 808
David H. Furse 487 183 487 74 15 882
Therese A. Louie 435 106 326 93 20 713
James A. Karrh 654 89 430 186 8 816
Martin P. Block 552 93 493 182 33 879
Dick Mizerski 585 173 668 62 26 958
Verena Schoenmueller 595 175 704 75 11 919
Kay M. Palan 519 205 325 157 23 789
Clinton S. Weeks 505 73 460 233 28 871
John H. Antil 625 99 222 61 13 798

All Works

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2026