Standout Papers
- Building Strong Brands (1995)
- Measuring Brand Equity Across Products and Markets (1996)
- Managing brand equity : capitalizing on the value of a brand name. (1991)
- Design and Analysis: A Researcher's Handbook (1976)
- Consumer Evaluations of Brand Extensions (1990)
- Managing Brand Equity: Capitalizing on the Value of a Brand Name (1992)
- Consumer Evaluations of Brand Extensions (1990)
- The Effects of Sequential Introduction of Brand Extensions (1992)
- Strategic Market Management (1984)
Immediate Impact
2 from Science/Nature 86 standout
Citing Papers
Scientists rise up against statistical significance
2019 StandoutNature
Estimating the reproducibility of psychological science
2015 StandoutScience
Works of David A. Aaker being referenced
Design and Analysis: A Researcher's Handbook
1976 Standout
Author Peers
| Author | Last Decade | Papers | Cites | ||||
|---|---|---|---|---|---|---|---|
| David A. Aaker | 14360 | 8373 | 4903 | 6002 | 142 | 22.6k | |
| Adamantios Diamantopoulos | 10220 | 7523 | 6614 | 5787 | 176 | 24.1k | |
| Kevin Lane Keller | 21641 | 13070 | 4477 | 7963 | 110 | 27.0k | |
| Jan‐Benedict E.M. Steenkamp | 14529 | 8681 | 6870 | 10118 | 141 | 28.3k | |
| Donald R. Lehmann | 12513 | 6168 | 3673 | 7190 | 249 | 21.9k | |
| William O. Bearden | 9200 | 6145 | 2490 | 5512 | 143 | 17.1k | |
| John Lynch | 9454 | 7869 | 2656 | 4746 | 144 | 22.9k | |
| Jagdish N. Sheth | 10885 | 6504 | 3866 | 7202 | 216 | 19.9k | |
| Justin Paul | 9154 | 6770 | 4312 | 3480 | 229 | 20.3k | |
| Richard G. Netemeyer | 9013 | 8043 | 1767 | 7851 | 116 | 21.7k | |
| Roland T. Rust | 11514 | 6553 | 3746 | 9642 | 160 | 21.1k |
All Works
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