Immediate Impact
58 standout
Citing Papers
Evaluating the efficiency of green innovation and marketing strategies for long-term sustainability in the context of Environmental labeling
2024 Standout
‘The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements: A conceptual review’
2023 Standout
Works of Daniel C. Smith being referenced
The Effects of Brand Extensions on Market Share and Advertising Efficiency
1992
Author Peers
| Author | Last Decade | Papers | Cites | |||||
|---|---|---|---|---|---|---|---|---|
| Daniel C. Smith | 306 | 1 | 1 | 169 | 122 | 6 | 377 | |
| Neil Barnard | 333 | 1 | 2 | 144 | 110 | 10 | 431 | |
| Franck Renand | 258 | 2 | 5 | 132 | 104 | 5 | 415 | |
| Simon Kwok | 307 | 5 | 115 | 115 | 9 | 414 | ||
| Subramanian Balachander | 281 | 149 | 64 | 7 | 337 | |||
| Beng Soo Ong | 215 | 7 | 162 | 125 | 14 | 350 | ||
| Kyeongheui Kim | 299 | 204 | 99 | 7 | 395 | |||
| David Walker | 260 | 2 | 107 | 141 | 10 | 372 | ||
| Babak Hayati | 244 | 1 | 178 | 164 | 8 | 363 | ||
| Byeong‐Joon Moon | 292 | 4 | 187 | 103 | 14 | 418 | ||
| Anita Luo | 328 | 5 | 184 | 168 | 5 | 417 |
All Works
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