Standout Papers

Audience Involvement in Advertising: Four Levels 1972 2026 1990 2008 746
  1. Audience Involvement in Advertising: Four Levels (1984)
    Anthony G. Greenwald, Clark Leavitt Journal of Consumer Research
  2. Innovative Behavior and Communication (1972)
    Clark Leavitt, Thomas S. Robertson Journal of Marketing

Immediate Impact

1 from Science/Nature 87 standout
Sub-graph 1 of 16

Citing Papers

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2 intermediate papers

Works of Clark Leavitt being referenced

Audience Involvement in Advertising: Four Levels
1984 Standout
The Persuasive Effect of Source Credibility: Tests of Cognitive Response
1978

Author Peers

Author Last Decade Papers Cites
Clark Leavitt 1046 857 127 251 16 1.8k
Gary Steiner 993 951 126 295 20 2.2k
Robert J. Kent 1418 898 252 374 29 2.1k
Carl Obermiller 1619 1058 91 340 40 2.4k
Herbert E. Krugman 1073 845 148 254 34 1.8k
Demetrios Vakratsas 1184 715 79 170 30 1.6k
Robert J. Lavidge 985 746 55 275 8 1.6k
Siva K. Balasubramanian 1458 896 104 329 65 2.6k
Larry Percy 1606 1004 176 417 44 2.3k
David M. Boush 1640 1072 99 459 20 2.1k
Debora V. Thompson 1044 692 101 302 24 1.9k

All Works

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2026