Standout Papers
- New frontiers and future directions in interactive marketing: Inaugural Editorial (2021)
- Editorial – What is an interactive marketing perspective and what are emerging research areas? (2024)
- Do fake followers mitigate influencers’ perceived influencing power on social media platforms? The mere number effect and boundary conditions (2023)
Immediate Impact
57 standout
Citing Papers
A typology of validity: content, face, convergent, discriminant, nomological and predictive validity
2024 Standout
Energy-economy-environment nexus in China: The role of renewable energies toward carbon neutrality
2024 Standout
Works of Cheng Lu Wang being referenced
Why do consumers prefer a hometown geographical indication brand? Exploring the role of consumer identification with the brand and psychological ownership
2022
New frontiers and future directions in interactive marketing: Inaugural Editorial
2021 Standout
Author Peers
| Author | Last Decade | Papers | Cites | |||
|---|---|---|---|---|---|---|
| Cheng Lu Wang | 2090 | 1973 | 1194 | 77 | 4.3k | |
| Chenting Su | 1841 | 1781 | 1271 | 45 | 4.2k | |
| George Balabanis | 3177 | 1967 | 1149 | 59 | 4.6k | |
| Jan Wieseke | 1854 | 1366 | 2567 | 69 | 4.4k | |
| Susan P. Douglas | 2743 | 1632 | 1460 | 73 | 5.6k | |
| Kjell Grønhaug | 2012 | 1330 | 1357 | 155 | 4.7k | |
| Gary Armstrong | 1876 | 1958 | 1175 | 82 | 4.9k | |
| John O. Summers | 1996 | 1563 | 1902 | 50 | 4.3k | |
| Niraj Dawar | 2500 | 1394 | 1206 | 30 | 4.2k | |
| Piyush Sharma | 2744 | 1732 | 1683 | 160 | 5.3k | |
| Sally Dibb | 2163 | 1559 | 1255 | 134 | 4.4k |
All Works
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