Standout Papers

Designing Research for Application 1981 2026 1996 2011 1.4k
  1. Designing Research for Application (1981)
    Bobby J. Calder, Lynn W. Phillips et al. Journal of Consumer Research
  2. An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness (2009)
    Bobby J. Calder, Edward C. Malthouse et al. Journal of Interactive Marketing

Immediate Impact

8 from Science/Nature 75 standout
Sub-graph 1 of 19

Citing Papers

The Church, intensive kinship, and global psychological variation
2019 StandoutScience
Understanding Customer Experience Throughout the Customer Journey
2016 Standout
8 intermediate papers

Works of Bobby J. Calder being referenced

How to Capture Consumer experiences: A Context-Specific Approach To Measuring Engagement
2015
Comment: Engagement and Experiences: Comment on Brodie, Hollenbeek, Juric, and Ilic (2011)
2011
and 8 more

Author Peers

Author Last Decade Papers Cites
Bobby J. Calder 3615 3285 844 1565 93 6.9k
Ko de Ruyter 3306 3511 485 1785 79 6.5k
Judith Lynne Zaichkowsky 3817 4911 917 1835 48 7.8k
Terry L. Childers 3455 4309 1113 1587 57 7.8k
David Glen Mick 2455 3942 994 1561 55 6.8k
John R. Rossiter 3260 4122 1087 2027 132 8.4k
Jerry C. Olson 2966 4793 1237 1694 50 7.4k
George M. Zinkhan 3161 4369 835 1938 181 7.3k
Yongjun Sung 3074 2308 623 816 107 4.8k
Brian Sternthal 3028 4067 1153 1037 78 6.8k
Alice M. Tybout 2320 3580 883 1277 54 5.8k

All Works

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Rankless by CCL
2026