Immediate Impact
1 by Nobel laureates 1 from Science/Nature 85 standout
Citing Papers
Understanding Customer Experience Throughout the Customer Journey
2016 Standout
Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1
2012 Standout
Works of Arno J. Rethans being referenced
The Impact of Comparative Advertising on Perception Formation in New Product Introductions
1986
A Script-theoretic Analysis of Industrial Purchasing Behavior
1984
Author Peers
| Author | Last Decade | Papers | Cites | |||||
|---|---|---|---|---|---|---|---|---|
| Arno J. Rethans | 297 | 55 | 40 | 236 | 142 | 13 | 501 | |
| Karen H. Smith | 241 | 72 | 18 | 168 | 88 | 18 | 494 | |
| Jennifer Wiggins Johnson | 274 | 105 | 36 | 245 | 140 | 15 | 493 | |
| Jeffrey J. Stoltman | 317 | 43 | 13 | 188 | 125 | 24 | 496 | |
| Jennifer Gregan‐Paxton | 297 | 102 | 21 | 190 | 65 | 15 | 545 | |
| Douglas L. Fugate | 303 | 81 | 61 | 157 | 113 | 25 | 526 | |
| Rachel Ashman | 293 | 32 | 19 | 255 | 103 | 17 | 530 | |
| Hakil Moon | 267 | 37 | 10 | 233 | 80 | 17 | 481 | |
| Danny Tengti Kao | 165 | 48 | 21 | 163 | 104 | 23 | 464 | |
| Jean‐Paul Berthon | 391 | 37 | 15 | 255 | 139 | 12 | 563 | |
| Douglas Hausknecht | 256 | 60 | 21 | 218 | 122 | 14 | 483 |
All Works
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