Standout Papers

Does SMS advertising still have relevance to increase consumer purchase intention? A hybrid PLS-SEM-neural networ... 2021 2026 2022 2024160
  1. Does SMS advertising still have relevance to increase consumer purchase intention? A hybrid PLS-SEM-neural network modelling approach (2021)
    Anshuman Sharma, Yogesh K. Dwivedi et al. Computers in Human Behavior
  2. Brands are calling your AVATAR in Metaverse–A study to explore XR‐based gamification marketing activities & consumer‐based brand equity in virtual world (2023)
    Vikas Arya, Anshuman Sharma et al. Journal of Consumer Behaviour
  3. Avatars of influence: Understanding how virtual influencers trigger consumer engagement on online booking platforms (2024)
    Naeem Akhtar, Zahid Hameed et al. Journal of Retailing and Consumer Services

Immediate Impact

56 standout
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Citing Papers

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The mediating role of satisfaction in the relationship between perceived usefulness, perceived ease of use and students’ behavioural intention to use ChatGPT
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2 intermediate papers

Works of Anshuman Sharma being referenced

Does CSR influence sustained competitive advantage and behavioral outcomes? An empirical study in the hospitality sector
2022
Does SMS advertising still have relevance to increase consumer purchase intention? A hybrid PLS-SEM-neural network modelling approach
2021 Standout

Author Peers

Author Last Decade Papers Cites
Anshuman Sharma 250 292 189 18 512
Park Thaichon 182 221 122 19 458
Jisu Yi 295 416 124 17 557
Preeti Nayal 244 241 148 10 485
Joonheui Bae 262 194 76 23 427
Ekin Pehlivan 198 374 129 19 463
Ethan Pancer 284 285 60 18 558
Bronwyn P. Wood 168 370 78 22 558
Bruce E. Pfeiffer 252 375 117 11 510
Violetta Wilk 219 361 70 25 535
Yaping Chang 284 287 104 40 542

All Works

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Rankless by CCL
2026