Immediate Impact
61 standout
Citing Papers
Revenue Generation Through Influencer Marketing
2023 Standout
Do fake followers mitigate influencers’ perceived influencing power on social media platforms? The mere number effect and boundary conditions
2023 Standout
Works of Alan S. Marcus being referenced
Yes: There Are Generalized Opinion Leaders
1964
Author Peers
| Author | Last Decade | Papers | Cites | ||||
|---|---|---|---|---|---|---|---|
| Alan S. Marcus | 277 | 409 | 55 | 92 | 26 | 627 | |
| Jeremy Stoddard | 388 | 301 | 8 | 85 | 42 | 538 | |
| Avner Segall | 418 | 509 | 9 | 41 | 31 | 661 | |
| Susan Groundwater‐Smith | 198 | 418 | 29 | 12 | 36 | 548 | |
| Deborah L. Smith‐Shank | 121 | 287 | 17 | 35 | 20 | 542 | |
| Jon Wagner | 266 | 366 | 15 | 16 | 35 | 703 | |
| Jennifer D. Adams | 133 | 283 | 47 | 15 | 35 | 526 | |
| Paul Messaris | 228 | 158 | 14 | 64 | 32 | 604 | |
| Colette Gray | 200 | 382 | 5 | 16 | 41 | 568 | |
| Jo Frankham | 227 | 328 | 5 | 27 | 29 | 630 | |
| James S. Leming | 216 | 312 | 3 | 35 | 32 | 609 |
All Works
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