Yuan‐Shuh Lii

1.2k total citations · 1 hit paper
28 papers, 889 citations indexed

About

Yuan‐Shuh Lii is a scholar working on Marketing, Sociology and Political Science and Strategy and Management. According to data from OpenAlex, Yuan‐Shuh Lii has authored 28 papers receiving a total of 889 indexed citations (citations by other indexed papers that have themselves been cited), including 16 papers in Marketing, 12 papers in Sociology and Political Science and 11 papers in Strategy and Management. Recurrent topics in Yuan‐Shuh Lii's work include Digital Marketing and Social Media (11 papers), Customer Service Quality and Loyalty (10 papers) and Technology Adoption and User Behaviour (9 papers). Yuan‐Shuh Lii is often cited by papers focused on Digital Marketing and Social Media (11 papers), Customer Service Quality and Loyalty (10 papers) and Technology Adoption and User Behaviour (9 papers). Yuan‐Shuh Lii collaborates with scholars based in Taiwan and United States. Yuan‐Shuh Lii's co-authors include Monle Lee, Kuang‐Wen Wu, Li‐Wei Wu, Chung‐Yu Wang and Ming‐Ji James Lin and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and Computers in Human Behavior.

In The Last Decade

Yuan‐Shuh Lii

25 papers receiving 839 citations

Hit Papers

Doing Right Leads to Doing Well: When the Type of CSR and... 2011 2026 2016 2021 2011 100 200 300 400
What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

  1. Doing Right Leads to Doing Well: When the Type of CSR and Reputation Interact to Affect Consumer Evaluations of the Firm
    2011 492 citations Yuan‐Shuh Lii, Monle Lee Journal of Business Ethics profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Yuan‐Shuh Lii Taiwan 10 532 443 312 305 176 28 889
Julie Pirsch United States 8 657 1.2× 537 1.2× 285 0.9× 325 1.1× 101 0.6× 10 973
Hanna Kim South Korea 10 750 1.4× 591 1.3× 345 1.1× 324 1.1× 126 0.7× 39 1.1k
Bridgette M. Braig United States 3 838 1.6× 719 1.6× 392 1.3× 413 1.4× 172 1.0× 3 1.3k
Magdalena Öberseder Austria 6 653 1.2× 665 1.5× 214 0.7× 200 0.7× 221 1.3× 7 1.0k
Pramod Iyer United States 16 482 0.9× 195 0.4× 398 1.3× 273 0.9× 176 1.0× 32 845
Elif Karaosmanoğlu Türkiye 11 397 0.7× 397 0.9× 207 0.7× 313 1.0× 57 0.3× 21 727
Vivek Dalela United States 7 393 0.7× 196 0.4× 441 1.4× 312 1.0× 163 0.9× 9 809
Jody L. Crosno United States 14 392 0.7× 323 0.7× 293 0.9× 381 1.2× 85 0.5× 25 897
Rosario Vázquez‐Carrasco Spain 16 448 0.8× 236 0.5× 263 0.8× 430 1.4× 139 0.8× 38 803
Rujirutana Mandhachitara United States 12 617 1.2× 341 0.8× 212 0.7× 312 1.0× 86 0.5× 17 866

Countries citing papers authored by Yuan‐Shuh Lii

Since Specialization
Citations

This map shows the geographic impact of Yuan‐Shuh Lii's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Yuan‐Shuh Lii with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Yuan‐Shuh Lii more than expected).

Fields of papers citing papers by Yuan‐Shuh Lii

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Yuan‐Shuh Lii. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Yuan‐Shuh Lii. The network helps show where Yuan‐Shuh Lii may publish in the future.

Co-authorship network of co-authors of Yuan‐Shuh Lii

This figure shows the co-authorship network connecting the top 25 collaborators of Yuan‐Shuh Lii. A scholar is included among the top collaborators of Yuan‐Shuh Lii based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Yuan‐Shuh Lii. Yuan‐Shuh Lii is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Lii, Yuan‐Shuh, et al.. (2024). A trusted B2B relationship quality in the Asian market: effects of salespeople's attributes. Asia Pacific Journal of Marketing and Logistics. 2 indexed citations
2.
Lii, Yuan‐Shuh, et al.. (2023). Consumer Price Search Behaviors in Online Shopping. Asian Journal of Economics Business and Accounting. 23(19). 242–248.
3.
Lii, Yuan‐Shuh, et al.. (2023). The Moderating Role of Point-of-Purchase Price Information in Consumer Price Perception and Purchase Intention. Journal of Economics Management and Trade. 29(7). 66–71. 1 indexed citations
4.
Lii, Yuan‐Shuh, et al.. (2023). A great start? Sustainability mission statements affect consumer behavior. Environment Development and Sustainability. 27(4). 8631–8660. 5 indexed citations
5.
Lii, Yuan‐Shuh, et al.. (2023). How Do We Perceive Prices? A Three-category Taxonomy of Reference Price Effect on Consumers’ Price Judgments. Asian Journal of Economics Business and Accounting. 23(8). 44–51. 1 indexed citations
6.
Lii, Yuan‐Shuh, et al.. (2022). The Effect of Promotional Format, Message Framing, and Psychological Distance on Perception and Engagement of Cause-related Marketing. Asian Journal of Economics Business and Accounting. 214–222. 1 indexed citations
7.
Lii, Yuan‐Shuh, et al.. (2022). Are We All in This Together? CSR as a Marketing Strategy in Times of COVID-19 Crisis. European Journal of Business Management and Research. 7(4). 305–308. 1 indexed citations
8.
Lii, Yuan‐Shuh, et al.. (2022). The CSR Spillover Effect on Consumer Responses to Advertised Reference Price Promotion. Administrative Sciences. 12(1). 30–30. 2 indexed citations
9.
10.
Lii, Yuan‐Shuh, et al.. (2018). The Moderating Effect of Social Capital on the Impact of Corporate Social Responsibility Initiatives. Asian Journal of Economics Business and Accounting. 6(1). 1–16.
11.
Lii, Yuan‐Shuh, et al.. (2016). What Men and Women Really Want: Differences in Gender-Based Evaluations of Service Recovery Efforts. Journal of Asia-Pacific Business. 17(1). 59–80. 6 indexed citations
12.
Lii, Yuan‐Shuh, et al.. (2016). Handling online service recovery: Effects of perceived justice on online games. Telematics and Informatics. 33(4). 881–895. 53 indexed citations
13.
Lii, Yuan‐Shuh & Monle Lee. (2012). The joint effects of compensation frames and price levels on service recovery of online pricing error. Managing Service Quality. 22(1). 4–20. 44 indexed citations
14.
Lii, Yuan‐Shuh. (2011). The effect of Corporate Social Responsibility (CSR) initiatives on consumers identification with companies. AFRICAN JOURNAL OF BUSINESS MANAGEMENT. 5(5). 1642–1649. 9 indexed citations
15.
Lii, Yuan‐Shuh & Monle Lee. (2011). Doing Right Leads to Doing Well: When the Type of CSR and Reputation Interact to Affect Consumer Evaluations of the Firm. Journal of Business Ethics. 105(1). 69–81. 492 indexed citations breakdown →
16.
Lii, Yuan‐Shuh. (2009). A model of customer e-loyalty in the online banking. Economics bulletin. 29(2). 891–902. 15 indexed citations
17.
Lii, Yuan‐Shuh, et al.. (2009). Internet differential pricing: Effects on consumer price perception, emotions, and behavioral responses. Computers in Human Behavior. 25(3). 770–777. 66 indexed citations
18.
Lii, Yuan‐Shuh, et al.. (2009). A study of reference‐price formation in value judgment. International Journal of Commerce and Management. 19(4). 278–292.
19.
20.
Lii, Yuan‐Shuh. (2005). An Exploration of Antecedents for B2C Website Effectiveness. The Journal of Applied Management and Entrepreneurship. 10(1). 40. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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